Public Relation in a Digital World Digital PR has taken the reigns and companies deliver their core media through websites, blogs, and social media. Either using a brand’s established channel or partnering with a digital influencer and piggybacking on their established audience, these channels are the medium to distribute your brand message. Public Relations is your company's backbone. PR delivers your brand's message in way that keeps the public informed and allows you to have control. Changes to Today's PR: Traditional versus Digital Mass press releases and emails, alongside print journalism, was how companies initially shared their message. These traditional messages are still being consumed in some form, however that world has made its way into the digital sphere. Digital PR has taken the reigns and companies deliver their core media through websites, blogs, and social media. Either using a brand's established channel or partnering with a digital ...