Qasim Raza

International Market Communications, What Is It? To start, do you know what market communications are? Market communications can be defined as the means by which an organization attempts to inform and persuade customers about the products and services they sell. Market communication use marketing tools in order to promote or “communicate” a company to a market. This uses tools such as: advertising, direct marketing, branding, packaging, online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and social media marketing. The same goes for international market communications. Even though the meaning and the tools are the same, marketing communications in international markets must be conducted with caution and care. The new question is why should you proceed with caution and care? There are some key elements that companies need to keep in mind in order to communicate internationally. These include: know your market, kno...

CONTENT MARKETING CONTENT MARKETING CAN BE TOUGH – FROM RESEARCHING YOUR AUDIENCE THROUGH TO EXECUTING A CAMPAIGN ACROSS MULTIPLE MEDIUMS AND DEVICES, THERE’S A LOT FOR THE DIGITAL MARKETER TO COVER. OFTEN IT COMES BACK TO REALLY UNDERSTANDING WHAT CONTENT MARKETING CAN BRING TO YOUR BUSINESS, WHO YOUR AUDIENCE IS AND WHAT’S MOST LIKELY TO RESONATE WITH THEM, AND WHAT IT IS YOU NEED TO ACHIEVE AS A BUSINESS FROM YOUR CONTENT MARKETING. A STRONG CONTENT MARKETING CAMPAIGN IS IMPORTANT FOR EVERY BUSINESS AND WEBSITE, REGARDLESS OF INDUSTRY. PRODUCING GREAT CONTENT IS NOT ONLY USEFUL FOR SEO, BUT ALSO HELPS WITH BRAND BUILDING AND IS THE SUBSTANCE OF ANY SOCIAL MEDIA MARKETING CAMPAIGN. MANY   COMPANIES   STRUGGLE WITH CONTENT CREATION. AS AN SEO AND CONTENT MARKETING FIRM, PBJ MARKETING KNOWS THAT FULL SERVICE CONTENT MARKETING IS ABOUT MUCH MORE THAN JUST CHURNING OUT THE CONTENT ITSELF. WE DIVIDE OUR CONTENT MARKETING SERVICES INTO A THREE PHASE APPROACH TO NOT ...

CONTENT MARKETING CIRCLE Businessmen are busy people. Especially those who run small businesses. They wear many hats. Sometimes, they have to handle sales, accounting, operations, customer service, and EVEN as a chauffeur. And now, in the digital marketing age, business owners still need to do content marketing. Small businesses owners are often caught in the trap of working IN their business, instead of working ON their business. Content marketing is one way to work ON your business. It gives you long term rewards. If you’re still thinking whether you should spend the time and resources maintaining a blog, take a look at the latest content marketing statistics. You don’t need to spend hours coming up with a content development strategy, wrecking your brains to come up with content ideas, planning your infographics and all that. Even if you’re strapped for time, there are ways to make writing blog posts a breeze. Here are some tips for the busy business owners: New website...

CONTENT MARKETING CIRCLE Businessmen are busy people. Especially those who run small businesses. They wear many hats. Sometimes, they have to handle sales, accounting, operations, customer service, and EVEN as a chauffeur. And now, in the digital marketing age, business owners still need to do content marketing. Small businesses owners are often caught in the trap of working IN their business, instead of working ON their business. Content marketing is one way to work ON your business. It gives you long term rewards. If you’re still thinking whether you should spend the time and resources maintaining a blog, take a look at the latest content marketing statistics. You don’t need to spend hours coming up with a content development strategy, wrecking your brains to come up with content ideas, planning your infographics and all that. Even if you’re strapped for time, there are ways to make writing blog posts a breeze. Here are some tips for the busy business owners: New website ...

Digital marketing  Digital marketing is the support of products or brands via one or more forms of electronic media. Ii’t differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. Before we look at the benefits of digital marke...