Qasim Raza

Social Media’s Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns. • “Socialize” your publicity coverage! Social Media provides brands with a platform to further their publicity results and media coverage by empowering them with a promotional platform to continue generating buzz beyond the actual television segment, radio interview, or print coverage.   Upload links to your media coverage onto your Facebook and Twitter —it expands the “shelf life” of the actual coverage and allows for direct customer engagement and response. When monitored, this can prove useful for charting campaign success, recognition, and value. • Media platforms that generate daily content are always looking for in...

Part Of Marketing Strategy

The Role of Content Marketing in the Digital PR Industry Content Marketing in digital pr industry Content marketing is the art of creating brand stories that influence the buyer personas. In the last few years, content marketing has become an audience outreach forefront for digital PR agencies.   All the blog posts, webinars, infographics, and tweets are a part of the modern day digital PR. New age entrepreneurs are absorbing and adapting to this marketing technique for business growth. creating and sharing bite-sized interactive content online, brands not only spread brand awareness but set themselves as the market leaders.   The Current Digital PR Market With the increasing trend of digital PR and content marketing, every business is moving online for branding and commercialization. The Internet is overloaded with business content that includes advertising, branding and sales pitch. However, content marketers often forget to realise involvement is cruci...

The Role of PR and Content Marketing We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.” Our company is a firm believer in pure content marketing over traditional marketing. We always lumped “PR” in the “traditional marketing” bucket, so this hire broke our unadulterated code of content marketing ethics and forced us to answer this question: Are PR and content marketing mutually exclusive? Really, many CMOs face this question when putting together marketing strategy and budgets. They believe they lack the time and resources to meet the demands of both content marketing and PR. After all, there are only so many hours in a week, and so many dollars for staffing. They view the question as a singular choice. They a...