Posts

Showing posts from June, 2014
Image
WHAT IS CONTENT MARKETING? The creation of new web content for your business can be the single most important component of your internet marketing strategy. So what exactly is this “content”? Content Marketing refers to creation of online media including the words on your website, original pictures and graphics, proprietary videos, blogs, e-books, infographics, and other related medias. Having a content marketing plan in place allows for your business or brand to stand out, or differentiate, from the competition. A FEW BENEFITS OF A WELL EXECUTED CONTENT MARKETING PLAN INCLUDE: Reaching More Target Customers Create Trust Among Website Visitors Establishes Credibility or Authority in Your Industry An Increase of Sales/Clients as a Result of Convincing Content QUALITY CONTENT IS A COMPETITIVE ADVANTAGE A common problem many new website owners face is getting traffic to their website. Often times this can result from a lack of quality content. For example, let’s...
Image
What is Internet Marketing? Your Guide to Today’s Online Marketing Online competition The internet has made it possible for companies to market to consumers online. But these days, it’s not enough to put up a site. With so many companies bringing their businesses online, you’ll need to stand out, Forbes says. A Ventura internet marketing company with years of experience in the field can help you with that. Develop a strategy A good marketing team will put together a strategy for you. That’s going to give your efforts a good foundation, so you can make the most out of your campaigns. Inter-related campaigns build up on the value of previous ones and create a stronger impact. Fix your traffic Online marketing campaigns can deliver better traffic to your pages. With better traffic come higher rates of conversions and rates. Online marketing experts get the job done by eliminating the visual clutter from your sites, making changes to your page navigation to ensure a smoo...
Image
What Is Online Marketing? Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web. And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times. However, with all of these so-called modern conveniences to life, where te...
Image
What is Web Marketing? (And How to Use Web Marketing to Make Money) You probably have a dozen items on your to-do list. With a jam-packed schedule, small business owners can’t afford to dilly-dally around with initiatives that offer little or no return on investment (ROI). Finding and attracting as many qualified buyers as possible is the goal that keeps your business growing and thriving. But how do you do it? Web marketing is the answer. And most small business owners want to know – what is web marketing? Maybe you have dipped your toe into web marketing. You may have even jumped in full force. Or, you might have avoided it all together because of the time you think it will take, or you don’t see the value. What if we told you that using web marketing can triple your business? Because it can! Let’s dive into the details to what is web marketing, why you should care, and how to use it to help your business explode with new customers. What is web marketing? Web m...