Qasim Raza

How to Build a Successful Social Media Marketing Plan How to Identify the Right Goals for Your Business What works for one business doesn’t necessarily work for others, even if you’re in similar industries. Before you define one or more goals, figure out where your business stands. First, audit your brand’s digital presence, including a social media audit. Then, analyze your marketing and sales funnels to determine where improvements could have a significant effect. Should you build awareness, generate leads, nurture your community, or learn about your audience? Through the audit and analysis, you’ll discover which objective, if achieved, would benefit your company most at this point in time. When you can answer that, you’ve got yourself a goal. Goal-setting matters because your ability to produce results from social media marketing is highly correlated with your ability to identify meaningful goals. This correlation makes sense: You can’t identify success or failure if...

How to Unite B2B PR and Content Marketing for Powerful Results B2B Marketing and Content Marketing There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing — not both. Does this reasoning stand up under scrutiny? Let’s take a closer look at PR and content marketing, and examine how both play an important role in your overall B2B strategy. What is Public Relations? The Public Relations Society of America puts it this way: “At its core, public relations is about influencing, engaging, and building relation...

Importance Of Building Relationship In Business It is the relationship, which overtakes money when it comes to turning an idea to develop it into a huge brand. Importance of Building Relationship in Business   Relationships are important especially in business, not just as partners but between staff and boss, friends in business as well as with other companies with whom he/she is dealing with. It is the relationship, which overtakes money when it comes to turning an idea to develop it into a huge brand. Even rivalry is also a relationship, which keeps the competition in the game active. Here are some of the points to identify the importance of building relationships in business: Gives Moral Boost: When one starts a business alone, there are things which do not go as per plan. Sometimes the fund is not enough to invest in something important and sometimes the investor does not turn up. Moreover handling multiple tasks at one time can be tiring both physical...

Part Of Digital Strategy