Qasim Raza

Marketing Communications (MARCOM) Process The Communications Process Models Marketers should understand the principal elements of effective communications. A macro-model and a micro-model are two useful models in here. • Macro-model of The Communication Process The below figure demonstrates a macro-model with nine key contributors in an effective communication. Two represent the major parties— sender and receiver. Two represent the major tools—message and media. Four represent major communication functions—encoding, decoding, response, and feedback. The last factor in the system is noise, random and competing messages which may interfere with the intended communication. Senders must know what audiences they want to reach and what responses they want to get. They must encode their messages in a way that the target audience can decode them. They must transfer the message through media that reach the target audience and develop feedback channels to monitor the response...

Design the Communications about the concept of communicating and its modes. Now that we know the platforms for communicating, it’s time to talk about designing a message and put it into a mix of our communication modes to deliver our message to individuals targeted by our strategy. Devising the communications to achieve the desired response requires solving three problems: what to say (message strategy), how to say it (creative strategy), and who should say it (message source). Message Strategy: In determining message strategy, management searches for appeals, themes, or ideas that will tie in to the brand positioning and help establish points-of-parity or points-of-difference. Some of these may be related directly to product or service performance (the quality, economy, or value of the brand), whereas others may relate to more extrinsic considerations (the brand as being contemporary, popular, or traditional). Creative Strategy: Communications effectiveness depends o...

Creating a Killer PR Strategy for Any Business Even though I am no Ashley Zandey (just so you know she’s leading PR for Facebook) but I do try to keep up with whatever is happening in the digital marketing world and so just thought let’s talk some PR – accronym for ‘Public Relations’. What is PR? Public Relations (PR) is the process most known for relationship building and third party credible endorsement. The definition is quite simple i.e Relationship Building and Third Party Credible Endorsement. But there’s a whole new world around it. Every PR strategy involves a program and scheme of things. It all starts with a plan and here’s how you can skyrocket your PR campaign. PR is not just traditional media It’s really important to choose and target the right audience you share your news with. This will include the journalists, of course, but also the news media influencers and bloggers who have huge online networks and you are certain they will share it with thei...

Creature communication Creature Communication is a dynamic marketing and communications company with clients across Bangladesh. We work with big and small business from a range of industries but we take the same approach to every challagne- working closely with our client to create and deliver a plan that is sqarely focused on their goals. What we can do for you We are experts at all algining your marketing and communication massages and tools with your objectives and ensuring they are professionally delivered,on time and on budget Whether you are already on track and ready to grow or seeking a new direction, it's vital to plan how you will share the message with the right people in the right way. Working with the right people to do that mis also important. Your brand image is valuable. We won't suggest you spend your budget on our ideas that may look and sounds clever but don't reach your clients and enhance your brand. Our promise is to get it right for ...

You are here:ConcinnityDigital MarketingHow to Make a Foolproof Digital Marketing Strategy How to Make a Foolproof Digital Marketing Strategy digital marketing trends Let me tell you a secret. One of the reasons many digital marketing strategies fail is because of the lack of planning. Many businesses expect their strategies to be effective without focusing on the important details: their audience, their goals, and their execution. digital marketing To ensure your business doesn’t fall into the same situation, our experts at Concinnity Limited provides you the makings of a foolproof digital marketing strategy: Also read this article: How SEO & Social Media Helps You Get More Business Identify Your Buyer Personas Your buyer personas are the fictional representation of your ideal audience. This is a vital component in how you’re going to build your digital marketing strategy. Buyer personas have two components: demographics and psychographics. Demographics...