 
     Pull Self-Marketing Can Attract Your Next Career Opportunity       You’ve probably heard this comparison before: A job search is in essence a marketing campaign with you as the product. Your career communications tools are your marketing collateral, and your executive job search strategy equates to your marketing campaign. A smart campaign hones in on specific targets with specific marketing messages built around a specific career brand aligned with specific proof points.     In the world of marketing there are two ways to get your message out. One is to send or “push” your collateral directly to your target market through product samples, on-site demos (remember the Fuller Brush Salesman?), direct mail, and email. The other is to attract your target market organically through “pull” strategies that entice customers to in-store sales, online contests, and Facebook “like” campaigns. This is often accomplished via advertising, flyers, newsletters, Twitter streams, YouTube videos, an...
 
 
