 
     The Role of a PR practitioner in the field of Education   “We live in a ‘post-truth’ era where our school’s image can easily swan around myths that ought to be debunked”   Not too long ago, I was at an international educational conference presenting on successful PR strategies that could be implemented in an academic setting.   Before I dived into my five effective and promising strategies, I found myself at odds with the reaction of my attendees. I know I wasn’t saying anything out of the ordinary and surely my presentation was based on my PhD research in PR and the field of international education.           “I am a One-Woman Show!”     That was the title of my slide that hijacked much of the attention.   This particular powerpoint slide reaffirmed beliefs of my attendees and ritualized what was already transparent to us all – The Role of the PR practitioner varies drastically from one international school to another.     It became apparent that educational in...
 
 
 
