How to win more budget for B2B technical PR and content marketing The last few years have been challenging for PR and marketing communications professionals, whether working in-house or in agencies. It’s been a steep learning curve to get to grips with the various social media channels and understand how they can best be used, or even to figure out their relevance. Traditional print media have changed dramatically, sometimes moving entirely online, and the power of search engines to deliver sales leads has grown exponentially. Even the smartest marketers have struggled to keep up with the challenge of proving ROI on marketing efforts, and decisions on where to spend hard-won marketing dollars have become harder. Now imagine how your CEO, COO and CFO feel. Some will have experience of marketing. CEOs/COOs may have risen to C-level roles having been marketers, but it’s a minority. In the electronics sector, they more often come from engineering or financial disciplines. Then...
