Qasim Raza

Adfactors to train PR team in digital marketing and communications The core program has been designed by experts from MICA, India’s premier marketing focused B-School, with additional modules co-created with Adfactors PR, for PR professionals. PR firm Adfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program on digital marketing and communications. The objective of this transformational initiative is to foster a 360-degree digital ecosystem-readiness within the firm by building a deep understanding of social media, online reputation management, multimedia content capabilities, content marketing, digital analytics, campaign planning and digital crisis management skills. While the first batch of over 100 employees, drawn from the Delhi and Bengaluru offices of Adfactors PR, have already started their training, two other batches of 100 each will start from 16thAugust and 1s...

Always Record

The Volkswagen Example

Breaking into Public Relations

CONTENT WRITING IS NOW A MARKETING MUST All signs point to the fact that companies need to write and publish more content. Posting regular, quality content to your  website and blog is a critical factor in your Google ranking. Study after study proves that the right content is filling the sales funnel with qualified, interested prospects.  The challenge is writing content that gets results. Pr content fills the sales funnel Posting fresh, quality content that engages the reader day-in and day-out takes a team of talented, creative writers.  We have that team.  And we work closely with our clients to make the process as seamless as possible. The Meritus Media content writing team has been producing engaging, effective web content for 15 years. We know what works and how to write it.  Our content has helped clients win awards for their campaigns. We never outsource our writing to non-English speakers.  All our content writers are well-educ...