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Why Branding is Important for Your Small Business Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services but has a tarnished brand due to poor customer service. Read More: Why Website is Important for your Small Business? Why Branding is Important for Your Small Business Let’s take a look at the important ways a strong brand impacts your business: 1. Branding Improves Recognition One of the major components of your brand is your logo. Think of how we instantly recognize the golden arches...
Why Branding is Important to your Business Why Branding is Important to your Business Have you ever really stopped to think about the emotional image of your business? Do you really understand what branding is? Most people think of branding as a graphic elements and logos, but it goes way beyond that. It can actually go a long way to increase the value of your business. It gives your business a personality, promoting recognition. It will create trust and recognition and provides direction and motivation to your employees. So what is a brand? In short it should be everything! To fully understand what BRANDING is, you first need to understand the fundamental difference between your business logo and your brand. Your logo is the MOST IMPORTANT part of your business BRAND. So what is the difference between a LOGO DESIGN and a BRAND? Your LOGO = Identifies a business in its simplest form via the use of a symbol or mark Your BRAND = Is the perceived emotional ...
Why Do I Need Digital Marketing Choosing the right marketing opportunity can be daunting. With so many options to select from and so little time to dedicate to doing your own research, it’s no wonder many businesses stick to tried-and-true methods of traditional tactics. We work with many businesses that have been using traditional tactics for years, and when we ask why, it’s not uncommon for us to hear a version of the following question, “I’ve been doing traditional marketing for years. It’s working. Why should I change?” Your traditional marketing tactics might be reaching a large audience, but is it the right audience? If you’ve been using traditional tactics such as local billboards or radio ads, you’re probably getting your business information seen and heard by many people. That said, there’s not a great way to segment who is seeing the fruits of your efforts. This begs the question: Are you really reaching the right target audience for what you’re selling and where y...
