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Technology In Marketing Communication – Is It RIP For Traditional Media? However, it took nearly 300 years for the first print publication to appear and one more century to leverage this technology as a source revenue through advertising.The first print advertisement in a newspaper came out in France in 1836. In the next hundred years, since 1940, we have had other advertising media such as Radio, Television, POP, outdoor. It was around this time that the earliest computer was also invented. None of these technological advancements superseded advancement prior to them. Magazines were still popular when radio advertisements started catching up. Radio was still popular when TV Advertisement was the in thing. The earlier and older sources of marketing communication were still used. Similarly, today the buzz is digital marketing that has shadowed other marketing communication channels. Now most marketers spend a lot of time in understanding the digital tools and various digital ma...
