Qasim Raza

Why is Digital Branding More Important than Digital Marketing? Now days, “Business goes Online”. We do net banking, online shopping,   make online payment of bills, means you don’t have to go all the things you get on your door step, Because of digitization. But there are millions of online stores comes on Google Search Results, & we prefer to buy from selected online stores not because of marketing, it’s because of branding. Digital Branding is a management technique that uses a digital marketing to develop a brand over a range of digital venues, including internet-based relationships, media content or device-based applications.A brand will help encourage people to buy a product, and it directly supports whatever sales or marketing activities are in play. Digital branding aims to utilize digital assets (website, social channels, etc…) to connect and create an impression on people. Whether its customers, strategic partners, or employees, digital branding is ...

The complete guide to small business marketing Marketing is a non-negotiable skill when you’re running a business. To beat the competition—and keep the revenue flowing in—you need to know how to get the right message to your audience through the right channels at the right time. This BravelyGo Guide will give you an overview of the most common areas of marketing for small businesses, and then dive deep into each of those areas with tips and exercises you can use to get started. Is this guide right for you? If you’re freelancing or running a small business and looking for ways to find new customers or clients, increase brand awareness, and stand out from the competition, this guide is for you. We wrote this guide to suit business owners with little to no marketing experience, but it’s also great for someone who has the basics down and wants to tap into new areas like digital marketing or social media. If you’re starting from scratch, you’ll want to follow the guide i...

DIFFERENT TYPES OF DIGITAL MARKETING SERVICES Digital online marketing uses digital technologies convert its leads into customers and to boost a brand. It uses web along with TV, cellular and web as a promotional medium. As modern users need businesses to really have a powerful and successful internet presence, it has become a vital part of each marketing strategy. The range of marketing that is digital contains all types of advertising done through electronic devices and is extremely comprehensive. There is a variety of digital online marketing services as well as the success of your advertising campaign depends on understanding which kind of services will work best for the company needs. Search Engine Optimization - It will help you to boost the visibility of the website's across search engines. This is an activity including several techniques like content creation, link building, keyword study and technical analysis of the website. A top position on the search en...

WHAT IS DIGITAL BRAND MANAGEMENT? Your digital brand is how your customers experience you online. Digital Brand Management is how YOU take control of that experience. It’s an integration of several key elements that determine your success. Your effectiveness as a business increasingly relies on how you connect with customers in online environments. Lots of us believe that all we really need is a “good website”. Unfortunately, having a website, even a beautiful one, is merely one cog in the machine of online success. The FIVE key elements to Digital Brand Management are: Is easy to navigate and functions properly on mobile devices Has clear sales pathways that show a viewer how to become a customer—with ease! Has strong calls to action to convert visitors from prospects to customers 2) Search Engines: When people are looking for your products or services, where do they start? Google. Does your site appear in the first page (or two) of search results? If it does...