Business Strategy
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Communication Strategy Communication plans: Why they’re key to your organization’s success Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations focus on doing the work vs. looking at their goals and breaking down how to achieve them—which should include creating an effective communication plan. Maybe it’s a question of thinking “build it and they will come.” If that approach has worked for your organization without a communications strategy, please write me; I would love to learn more. Our conversation centered on the quality rating and improvement systems in early childhood education, which is a national movement to evaluate and observe, recognize and reward, and support and communicate the level of quality in early childhood programs. The focus tends to be on the details and mechanisms of the observ...
Which Communications Channel Should You Use? Lightning Cast: Which Communications Channel Should You Use? In this Lightning Cast, we’ll explore different forms of communication and decide which to use in different contexts. A Lightning Cast is a shorter form episode modeled after lightning talks. You’ll get valuable content in 8 minutes or less. You don’t always need to meet face-to-face. However, you do need to choose the right communication format for your message. The wrong medium for your message can lead to misinterpretation, confusion, and delays. So which format should you choose? Email: Choose email for one-way broadcast messages that are direct and easy to understand. It can also be used to reach a large group to inform them of updates, sharing documents, and for simple requests for which a quick response is not needed. Make sure the subject line and beginning of the message provides context. Avoid email for c...
ROW YOUR BUSINESS ONLINE WITH SOCIAL MEDIA MARKETING Considering the widespread usage of the internet and social media, businesses have to, at some point in time, get down and running on the internet. A platform so inexpensive, which provides the facility to communicate with thousands of millions of potential customers within minutes, is something that can be of great use for any business. Marketing, brand building, customer interactions and feedback and much more is possible through the internet. Organisations like Sonya Gill Communications specialize in this area of marketing and help businesses flourish and achieve new heights. Marketing through social media platforms Almost every person in the market has access to the internet and most certainly has one or the other social media account. This makes up for a very essential mode of communication and marketing for businesses. What it does is making your business a ‘trend’ and gets a “makeover for your online presence...