Qasim Raza

Difference Between Public Relations (PR) and Marketing Marketing is a business activity that aims at promoting, advertising and selling company’s products and services. On the other hand, public relations or commonly called as PR is a communication process; wherein the company seeks to build such a relationship between the company and the general public, which is mutually beneficial for them. Last updated on October 14, 2017 by Surbhi S Marketing is a business activity that aims at promoting, advertising and selling company’s products and services. On the other hand, public relations or commonly called as PR is a communication process; wherein the company seeks to build such a relationship between the company and the general public, which is mutually beneficial for them. Nowadays, people find it hard to distinguish marketing from public relation (PR), due to the emergence of social media, which filled the gap amidst these two. However, they are two different concepts. While m...

Marketing and Public Relations Effective  Marketing and Public Relations  essentially evolves around the value of your content. Your success at working in media relations, brand journalism or managing corporate communications will all boil down to how well you present the content that represents your company or brand. If you are working in Public Relations and you fail to establish a solid content strategy in a timely fashion, you will struggle to keep up with your competition who are taking advantage of the evolution of digital PR. Marketing and Public Relations involves embracing the major changes which is occurring in the digital marketing and PR arena.  No longer can you focus 100% of your time, energy and resources on offline promotions and recognitions for your brand. You must embrace the reality that people are no longer merely searching trade magazines, newspaper articles, or relying solely on print advertisement to create brand awareness. ...

Public Relations Vs. Marketing: the differences Many companies put PR and Marketing in the same department, but there are distinct differences between these 2 functions. We are all familiar with what marketing does.  The purpose of marketing is mainly to assist in sales.  As for Public Relations, most companies expect it to help in sales as well, but the main function of PR is to increase long-term awareness and shape the branding image.  Marketing is sales oriented with short term activities, while PR is perception oriented with ongoing activities. There are B2B corporations mistakenly think that they don't need PR since they are not facing the general public, but they forget about PR's other duties such as Investor Relations and Employee Relations. Another important role of PR is for the public to have someone to contact.  We think the more the world is going online, the more flesh and blood interpersonal relations is needed somewhere else, according t...

Email Marketing Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone and call them, but these each have constraints. So how does email marketing, email outreach, fit into the world of public relations? The world of the media – both old media and new media – is powered by attention. When someone is paying significant attention to you for any reason, more people come your way. Reporters are more likely to give you a call. Bloggers are more likely to ask to guest post or ask if you want to guest post. People are more likely to share your stuff socially. EARNED MEDIA DOES A GREAT JOB OF GETTING YOU THE INITIAL ATTENTION. Get a placement in the New York Times, TMZ, the Weather Channel, Bloomberg or wherever it is that your audien...