Qasim Raza

The Digital Marketing Trifecta: Owned, Earned & Paid Media Instead of categorizing your marketing efforts by how you acquire the traffic, think instead about who owns that property. Categorizing your efforts into owned, earned, and paid is about identifying how your content achieves a seat at the audience table. There are three types of digital properties: • Owned: Any property that you own and control (i.e., your website) • Paid: Any placements on property in which you pay to be in front of an audience (i.e., PPC or paid social) • Earned: Another’s property that offers you free placement in front of a new audience (i.e., someone else says something about you for “free”) A healthy marketing strategy in 2018 and beyond factors in each of these types of digital media distribution opportunities. EVENTS THAT DRIVE SALES

The Role of Promotion in the Marketing Mix

Digital Marketing or Public Relations. What’s Best for your Business? When it comes to modern methods of marketing, Digital Marketing and Public Relations become the topic of debate due to the confusion between the roles each of these plays for a business. Without a doubt, they have some similarities that are more or less due to the trend of marketing being followed in the industry. But, several differences set them apart. So, what are they? Public Relations focus more on generating brand awareness, changing public opinion and dealing with crisis. It is much of a traditional activity with the main focus on brand image optimization. Digital Marketing, on the other hand, focuses on identifying target audiences and converting them through promotional, direct marketing and advertising. So, it is very safe to say that the outcomes of digital marketing and PR end up being different. But, that’s not it. The difference between Digital Marketing and Public Relations makes them the best ...

Top Performing Content Marketing Target Your Customers With These Top 10 High-Performing Types of Content Marketing Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. Below, we’ll discuss the top 10 high-performing types of content marketing and how your business can use each format to engage your leads and boost sales. Don’t have time to read this blog post? Make a phone call instead and schedule it on your own time. Chat with our team to learn what types of content marketing we offer are best for your content marketing strategy. 1. Blogs Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the ...

Content Marketing Vs. Public Relations: The Characteristics Content Marketing and Public Relations (PR) are among the most trendy and frequently donned terms you’ll see on the web these days. In some ways, they are two sides of the same coin, and they are both of vital importance to companies. They do differ quite a bit at the same time however, so let’s take a closer look. ________________________________________ 1. TIME IS ON YOUR SIDE If you have been posting content for quite some time on your business or brand’s social media page, you should develop your own routine and a schedule of what you need to publish and when you need to publish it. This is part of creating a long-term relationship with your customers. And the kind of info that you share should be valuable. They are ultimately tips that may remain accurate and useful for years to come, and if you cleverly manage your content promotion, some people will still come back to consult it at a much later date. When it c...