Digital PR Best Practice
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The complete guide to small business marketing Marketing is a non-negotiable skill when you’re running a business. To beat the competition—and keep the revenue flowing in—you need to know how to get the right message to your audience through the right channels at the right time. This BravelyGo Guide will give you an overview of the most common areas of marketing for small businesses, and then dive deep into each of those areas with tips and exercises you can use to get started. Is this guide right for you? If you’re freelancing or running a small business and looking for ways to find new customers or clients, increase brand awareness, and stand out from the competition, this guide is for you. We wrote this guide to suit business owners with little to no marketing experience, but it’s also great for someone who has the basics down and wants to tap into new areas like digital marketing or social media. If you’re starting from scratch, you’ll want to follow the guide ...
Marketing Strategy and Promotion Promotion, the fourth P in the marketing mix, is now more commonly referred to as marketing communications. Marketing communications can be defined as “the means by which firms attempt to inform, persuade, and remind customers—directly or indirectly—about the products and brands they sell. In a sense, marketing communications represent the ‘voice’ of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers.”Philip Kotler and David Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 470. Marketing communications are all about getting the word out about a company’s products and services because customers cannot buy what they do not know about, and, in the process, creating more of a two-way relationship with customers than was typical of the more traditional notion of promotion. A further conceptual iteration is the term integrated marketing communicati...
Your Communications Strategy Isn’t Complete Without Local PR At Mustang Marketing we believe in in a multipronged approach to marketing. While we hope all of our clients are following a strategic plan — maybe one that we were involved in creating — most need some kind of communications plan among their marketing mix. This is where public relations would usually be. But it’s so much more than public relations. Social media, community relations, government relations and crisis management all fall under the umbrella of good strategic communications. There is potential for a blog on each one of these topics, but for this post I’m addressing a common question from our many national (and some international) clients: “What good is local public relations for us? Our clients aren’t here, they are all over the country.” Screen Shot 2017-10-20 at 3.41.29 PM It’s a fair question, and our answer is that local communities like to know the companies in their “backyards”...
How PR Can Boost Your Digital Marketing Campaign You’ve got $10k to spend on driving new sales. Should you spend it on digital marketing, or on PR? Okay, it’s a trick question. To get the most bang for your buck, you need to invest in both PR and digital marketing. There’s no denying that digital marketing is huge. It’s forecast that by 2021, digital marketing spending will have increased to $118bn. However, many brands fall into the trap of thinking that since digital is the future of marketing, there’s no need to focus on anything else. PR is vital to the long-term success of your brand, and can’t be ignored. Plus, carefully implemented PR strategies can massively improve the results you see from each digital marketing campaign you run. But how? Well, you’re about to find out. PR SEO for your Digital Marketing Campaign Share Successful PR Efforts on your Social Media Channels It’s been shown that 76% of journalists feel pressure to ...
