Qasim Raza

The Banefits of Strategy Plan for Social Media Marketing (SMM)

Traditional Media

Understanding Integrated Marketing Communication 1. a. Create Awareness b. Stimulate Demand c. Encourage Product Trial d. Retain Loyal Customers e. Combat Competitive • Inform • Persuade • Remind 2. Awareness Knowledge Liking Preference Conviction Purchase • To make a particular brand of a product. (It’s Ours) • Availability in market. (Its there) • To communicate point of purchase. (Where) • To project the distinctive features of the product. (Why ‘us’) • To justify the product. • To take feedback. (What do you think ) • Change attitudes. • Fasten the effects process. Contd… 3. Product Communicates Price Communicates Place (Point of sales) Communicates Promotion Communicates. Product Communicates Product Message; Live Identity. Physical Attributes Like Colour, Shape, Size, Package, Labels, Logo, Brand Name And Brand Name Of The Manufacturer. Calcium Sandoz Visual Communication: which the consumer acquires by the sight of the product. Tactile Communication: Consumer gets...

Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Types-of-Communication PR and Marketing Task Force - 1st Meeting First meeting of the AmCham Bulgaria PR and Marketing (Communication) Task Force aims to create a network of professionals among the members of the Chamber to: • Cooperate on projects and events that implement the Chamber’s priorities • Share knowledge and information about both AmCham and the communicator’s job • Gain insight, share resources, and support among peers   This members only event. One person per member, please. Seats are limited. Registration is closed due to limited venue capacity and high interest.