Qasim Raza

Why Integrated Marketing Communications is Crucial You put a lot of effort into crafting your marketing communications. So, you want to ensure they succeed, right? For that, you need integrated marketing communications. By ensuring all communication mediums work in harmony rather than discord, it ensures delivery of a more powerful message. What is integrated marketing communications? “A strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences” Schultz and Kitchen, 2004 Essentially, integrated marketing communications is about ensuring different components of your marketing plan work together and that different channels reflect the same theme. It involves integrating different elements of the marketing communications to ensure they work together. What elements of marketing communic...

Marketing Communications Service Integrated Marketing Strategies • Marketing Communications • Advertising • Branding • Collateral development • Content marketing • Copywriting • Design • Market research • Print and digital production • Trade shows (W)right On Communications provides integrated marketing communications services to its client partners ranging from brand development and brand launches to brand refreshes, rollouts and website development. Owned media strategies – including branded content, websites, e-newsletters, publications, white papers, presentations, videos — are a key pillar of our innovative integrated marketing programs. We provide a full-service solution to our clients with inhouse graphic and multimedia design capabilities and a specialization in video production and animations to bring our client partners’ stories to life visually. Our integrated marketing communications services start with sound research and strategy ...

Should You Hire a PR Agency? A good PR Agency is worth its weight in gold. However, many modern businesses still don’t understand the value that a public relations team can bring to their organization. Despite common belief, PR companies aren’t just about sharing press releases or responding to sudden reputation disasters. A PR agency has a wide number of benefits to offer, ranging all the way from a fresh set of eyes, to speed in a crisis. A brand is a complex thing, and a brand identity can be a multi-faceted concept. No matter how big or small an organization might be, a PR agency gives a company the strength and resilience it needs to hold up under scrutiny, promote its products and services, and stay in the right light with its customers. Here are 3 reasons why you should hire a PR company: 1. You Need a Fresh Set of Eyes:A PR Agency is valuable because it approaches a campaign with a fresh set of eyes. When a company has been working on building their brand for a long tim...