TAKE YOUR BUSINESS, MOBILE MESSAGING TO THE NEXT LEVEL
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Marketing Strategy and Promotion LEARNING OBJECTIVES Understand the role of promotion in the marketing mix and its importance to a company. Understand the different ways that a small business can promote its products or services. Explain the differences and similarities in the marketing communications mix of online and onground businesses. Promotion, the fourth P in the marketing mix, is now more commonly referred to as marketing communications. Marketing communications can be defined as “the means by which firms attempt to inform, persuade, and remind customers—directly or indirectly—about the products and brands they sell. In a sense, marketing communications represent the ‘voice’ of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers.”Philip Kotler and David Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 470. Marketing communications are all about getting the w...
A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.
DIFFERENCE BETWEEN BRANDING VS MARKETING The main difference between Branding vs Marketing is exactly the same as between the moon and the sun. Marketing is the fixed pattern of methods and tools needed to promote a business. Branding vs Marketing may include one or all of SEO, PPC, social media, mobile, local search or even the traditional tools and practices. On the other hand, Branding is a vast term that inculcates all the messages that pervade and governs all the processes of a business. The sun is the solitary source of all light, warmth, and life. It makes other living beings grow. It is the reason for the existence of all life on Earth. This is what your brand is. Moon is a pretty rock that revolves around the planet and reflects the sun’s light. This is branding and marketing management. Get your marketing right and it significantly lifts your chances of acquiring more customers than the competitors.