Qasim Raza

Marketing Communication 1. Marketing Communication 2. What is Marketing Communication? The means by which we attempt to • inform - Reach out to TG with our message through different media • persuade – get people to sign-up/show interest/buy • remind – Re-Marketing, Re-engagement Consumers (Existing or Potential), directly and indirectly, about the products/services and brands we try to sell. (Adapted from Philip Kotler) 3. Consumer Decision Steps Christian Betancur’s NAITDASE Model – • Need – Product/Service and TG fitment • Attention – In digital advertisement - Impressions, Reach • Interest – Responds to our Ad CTA • Trust – have all the trust building factors in Landing Page • Desire – Create desire by lowering risk, highlighting gain • Action – Buy / Submit Lead / Sign-up • Satisfaction – Living up-to the product/service promise • Evaluation – By the customer. Positive…Loyalty & Advocacy 4. INFORM 5. First Thing Be guided by the Business Objectives Sales Incre...

Marketing Communications No person in business field can say concerning the famous personality that good marketing communications represent in every success that a business can obtain. There would certainly be no real and enduring success when a firm overlooks this certain area of value. Tools as they are, they might cost you an exceptional quantity of money, yet when correctly guided, they can assist equip your brand so it will certainly work in the direction of meeting your company objectives. They might assist boost your company's productivity and also develop its origins. People might have found out about your firm's existence for a long period of time currently. Yet they might have known only a little about your brand name or your services and products. As an individual whose business is on your shoulder you understand that your business lives previously and will continue to make a distinction in the future since you are convinced that you have actually obtained...

Marketing Trends Latest News It is without a doubt that online marketing has grown tremendously and diverse, touching new apexes of modernism. You can name them all from social media platforms, mobile messaging apps, email marketing, native advertising platforms and websites. Innovations are being made each day in an aim of enhancing effective digital marketing even further. With the new year, we can expect nothing less than new strategies, more advanced marketing platforms, and higher technologies to promote how business advertise and market their products and brands online. This article exclusively goes through the marketing trends latest news. One of the major trends in digital marketing is the increased number of business companies that are engaging in online marketing. This comes at a time when online marketing is becoming more of necessity other than an option to any business. Majority of the target audience are available on internet platforms that give a tremendous op...