Qasim Raza

Content Marketing Goals Now that you’ve got the hub and spoke model in mind, you need to consider what your content marketing goals are. Normally, this is a subset of your overall business and marketing goals. Often, content marketing may be part of your broader integrated marketing or communications plan which may include non-digital marketing and PR activities (like media relations, billboard advertisements, front-line customer service and so on). There are usually four main goals in any content marketing strategy: Awareness: Increase brand awareness; improve brand recall; build positive brand associations; trigger brand interest Consideration: Increase trust and likability; improve clicks, likes, comments and shares; strengthen fan growth Conversion: Generate more leads; Increase sign-ups; Grow sales volume; Improve sales value; Loyalty: Growth in number of followers, increase in number of social shares/retweets; increase in hashtags; improve repeat purchase...

Content Marketing Hub and Spoke The first important concept in content marketing is what we call the Hub and Spoke strategy. Catalysed by the onset of social media, Search Engine Optimization (SEO), emails and other channels, the Hub and Spoke strategy is commonly adopted by businesses which leverage heavily on their digital marketing activities to drive customer traffic and leads. You can break this down into two components: The Content Hub of your business which is essentially a home base for your content to spring out from. This normally takes the form of a website, blog, or hybrid website/blog. The Spokes which are the online platforms where you reach out to your audiences using content as a “bait” to draw them to your content hub. These could include photos on Instagram, Facebook posts, LinkedIn posts, tweets, YouTube videos, emails, and others. This can be visualised by the diagram above. Often, your content hub sits on your company’s website, and can be visu...

10 Analytics Tips To Improve Content Marketing Strategy Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage? Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics. Read on to learn about the 10 ways in which you can enhance your content marketing strategy to get more leads, and ultimately, improve your bottom line.. 1. Understand the High Page View-High Bounce Rate Relationship We often come across pages that have high page views, but they also have high bounce rates. What can we make of t...

Why digital marketing important for online business? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Why digital marketing important for online business? Digital Marketing is Cost-Effective compare to Traditional Marketing. Earns People’s Trust in short period of time. Increase your ROI(Return on Investment) and Revenue. Increase your Brand awareness globally with help of digital media platforms. Profit in business sales in short period of time. Interact with Y...