Qasim Raza

Advanced Digital Strategy This course is now closed for online registration. If you wish to attend this course please email info@prinz.org.nz or phone 09 358 9808. Please note: This course has changed venue from Terraces Conference Centre to Cliftons Wellington. Overview You might be familiar with online tools and social media tactics but do you have the right strategy? One that will develop and support key relationships for your organisation and help you achieve your business or organisational outcomes? This session looks at joining the dots of digital practice, examines social media and where it fits with your online, communication and organisational strategies, looks at the relationship between online and offline engagement and sets you on your way to developing a coherent and effective digital strategy for your organisation. Key content Planning online engagement Identifying online communities - the new search imperative Using data effectively and establ...

ADVERTISING, MARKETING & PR CAREERS The phrase ‘advertising, marketing and PR’ often conjures up images of hip, young people sitting around in incredibly stylish offices. The job responsibilities appear to include beard stroking, drinking coffee and ‘bouncing’ creative ideas around the office. Alternatively, the popular image of PR executives involves going to fancy business lunches, attending press conferences and appearing on celebrity gossip TV shows. So before you make the decision to get into advertising, marketing and PR, you should firstly discover what it’s really all about. Careers in advertising, marketing and PR are genuinely fast-paced and exciting. The general objective of each different area of the industry is to develop and enhance public interest in a brand, organisation, person or product. Everywhere we go, we interact with advertising initiatives, marketing strategies and PR campaigns; when we read an advert on the train, when we decide to buy a laptop,...

Part Of Marketing

How to succeed in tech B2B marketing communications and PR Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications agency is small, budgets are tight and building awareness of new technologies often hard work. Wrong. Today the reality is very different. This is highlighted in B2B Marketing’s recently released UK Agencies Benchmarking Report 2019, which sports what ten years ago would’ve looked like a huge anomaly: a deep-tech agency in the Top Ten. Incidentally, by “deep-tech”, we mean an agency that has engineers in its management team and really understands the engineering mindset. That’s not the same as understanding how a consumer technology enthusiast might think or act. F...