Qasim Raza

The 6 Step Social Media Marketing Strategy Plan for Your Business Developing a Social Media Strategy for Your Business Social media is more than just a fun way to engage and communicate with friends.  It can be an extremely powerful business marketing tool if strategically implemented.  A common mistake businesses make is failing to develop a formal social media plan.  Having a plan for social media is just as important as it is any digital marketing plan.  A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media. A social media marketing plan includes many of the same elements of a traditional marketing plan.  Research into target markets and consumer purchasing is a must.  Identifying brand strengths and weaknesses is also important. Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marke...

Why should you use Social Media for Online Businesses? In earlier times, online businesses would use traditional forms of advertising such as television and radio in order to create their brand awareness. However, with the advent of social media platforms, these same online businesses are now beginning to share their stories and demonstrate their expertise on various social media platforms, at very low costs. As compared to social mediums, direct mails and other similar forms of marketing do not lure online businesses anymore. However, social mediums too should be used wisely and effectively to accrue positive outcomes in businesses. Let’s run through a couple of fundamental reasons to help you understand the need of incorporating social mediums in marketing plans of online businesses. 1. Helps in increasing brand awareness According to Adroit Digital, 75 per cent of online Americans found product information on social media quite influencing in their shopping behaviors...

Integrated Marketing Communications Integrated marketing communications is also known as IMC. IMC is important all over the world and ensures that all communications a company uses are linked or integrated together. The goal is to integrate all the promotional tools so that they all work cohesively. An example would be a company promoting a new logo strategy through multiple media (print, tv, web, social medias). Each approach will be different for that specific medium, but they are all directing the audience to the same exact message. The saying goes “two is better than one”, the tools work better when they are working all together. Workings alone or in isolation from the other tools does not get the job done as well or at all. Integrated Marketing There are levels of integration that can take place beyond the obvious/usual communication tools. There are five in total and they help strengthen integrated communications. Horizontal: happens across marketing mix and busi...

Parts Of Marketing & Communications

Social Media In Business & Political Communication… It’s A Brave New World! S cience and technology have radically changed  the way humans communicate today and will continue to drive the changes that will occur for generations to come.  Today, more than ever, technology has changed our lives quickly through methods, style, purpose, and the craziness that can’t be tracked or analyzed fast enough until the next surge technology occurs. Humans started with the communication aid of the ‘pictograph’ and later the ‘printing press,.’  Letters were sent and then came the first telephone.  And, over time, the computer was built.  Then, the world wide web took over.  Within just a few years, humans were connected all over the world. With today’s massive communication channels, there are no filters built into the process.  Therefore, communicators and receivers have become a part of the ongoing large amount of chatter with everyone picking and ...