Qasim Raza

Employee Engagement Communication is a powerful tool, and often has a   huge impact on the success of your organization. Effective communication between manager and employee increases employee participation, workplace productivity, and business success. Conversely, lack of communication can be detrimental to work relationships. Take time to communicate effectively with each of your employees, making it a regular practice. Employees are often the driving force in the future of an organization. Most high-performing organizations make employee communication a priority. They know that an engaged workforce makes for a more successful organization. Communicating strategically engages employees. We can separate employees into three different groups—committed, uncommitted, and actively disengaged—about a quarter of employees are engaged while about 20 percent are actively disengaged. About half of employees, however, are uncommitted or disconnected. Getting employees to truly ...

IMPORTANCE OF ONLINE MARKETING Online marketing is the art of promoting a product of an organization, and creating brand’s awareness to its potential customers through the Internet. For any business to be successful, the Internet plays a key role. We live in an era where internet is the first choice for updating ourselves and learning new things. For marketing and promoting a product or service, businesses depend a lot on the internet. If you plan to start a business, it would be sensible to take guidance from a digital marketing agency in Pune, who will take care of all the activities in order to improve your business. We take a look at few reasons on the importance of online marketing. Importance of Online Marketing / Internet Advertising: 1. Helps to increase visibility of a business Nowadays, the internet has reach way above our expectations. It is quite easy to buy stuff like movie tickets to furniture through the internet. Businesses should take this approach and e...

How to Increase Website Traffic In this guide, we’ll be covering all the ways to increase website traffic—it’s not just about SEO and SERP rankings! This crash-course includes inbound marketing, blogging, influencer marketing, native advertising, paid ads and more, complete with ‘quick wins’ and long-term foundations for high-quality traffic growth. Anyone can boost website traffic. You can hire a company on the other side of the world to inflate your numbers in a day. But that’s not what you want. You want to attract people who are likely to become customers. You want to bring in your target audience. When you fine-tune your holistic marketing strategy and brand presence to speak directly to your target audience, you’ll see exponentially higher traffic as a few things come into play: If you’ve done your job right, you will find your target audience genuinely needs the content you’ve written, they will spend time reading that content, explore your site further, and...

Internet Marketing Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing. We will see below how digital marketing budgets are spent and their relationship with Internet marketing. The major channels of Internet Marketing are: Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr). For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination). Search Marketing (SEM) – Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms that’s why I wrote separate posts explaining the difference: Search Engine Optimization...

Internet Marketing If you have a business then knowing the right ways to promote it is the most important thing. The technology is changing with a great speed, making the world dynamic. In this changing and evolving world, the entrepreneurs are playing a very vital role. It is the businessman who makes a difference, and therefore it becomes very important, to teach the budding entrepreneurs all the best tactics of business and marketing. In this era or decentralization, digitalizing and globalization it is difficult to find an educational institution which provides its students more than just theoretical knowledge. However, the AWOL Academy has come with a shining armor as a savior and guide to all the new talents in the world. The Internet plays very important role in today’s business world. If you own a business, then you have to have the knowledge of marketing using the internet. Success and fame will be in the hands of those who understand and learn to work compatibly wi...

Marketing Communication 1. Marketing Communication 2. What is Marketing Communication? The means by which we attempt to • inform - Reach out to TG with our message through different media • persuade – get people to sign-up/show interest/buy • remind – Re-Marketing, Re-engagement Consumers (Existing or Potential), directly and indirectly, about the products/services and brands we try to sell. (Adapted from Philip Kotler) 3. Consumer Decision Steps Christian Betancur’s NAITDASE Model – • Need – Product/Service and TG fitment • Attention – In digital advertisement - Impressions, Reach • Interest – Responds to our Ad CTA • Trust – have all the trust building factors in Landing Page • Desire – Create desire by lowering risk, highlighting gain • Action – Buy / Submit Lead / Sign-up • Satisfaction – Living up-to the product/service promise • Evaluation – By the customer. Positive…Loyalty & Advocacy 4. INFORM 5. First Thing Be guided by the Business Objectives Sales Incre...

Marketing Communications No person in business field can say concerning the famous personality that good marketing communications represent in every success that a business can obtain. There would certainly be no real and enduring success when a firm overlooks this certain area of value. Tools as they are, they might cost you an exceptional quantity of money, yet when correctly guided, they can assist equip your brand so it will certainly work in the direction of meeting your company objectives. They might assist boost your company's productivity and also develop its origins. People might have found out about your firm's existence for a long period of time currently. Yet they might have known only a little about your brand name or your services and products. As an individual whose business is on your shoulder you understand that your business lives previously and will continue to make a distinction in the future since you are convinced that you have actually obtained...