Qasim Raza

Have you ever wondered where, when, how and who started content marketing? For the longest time, you have heard of content marketing and its power in changing your online business and taking it to the next level. However, just like anything else in this world, content marketing is not something that just sprouted out of nowhere. It is something that was created, developed and further improved through the years. Many people cite the launch of The Furrow by John Deere back in 1895 as the first ever example of content marketing, which means that this strategy is already around 122 years old. Let's be clear, this is a short story I am going to tell. Some people say that content marketing is more than 3,000 years old. But, with this 'short' 120-years story, you will already see the evolution of content marketing through the ages. If this origin story is accurate, you will think that all marketers will have a better understanding of how to handle content marketing. B...

Best Digital Marketing Blogs Undoubtedly, those who perform marketing feel the constant pressure to stay current on new consumer trends, markets, and more effective ways to achieve results with their communication strategies. However, this task of continually seeking new and valuable information can be a rather frightening exercise for those who continuously navigate the network by monitoring the latest trends that allow us to be ahead in digital marketing issues. Fortunately, amid the information universe circulating in the net, there is an ideal content form to collect valuable information in a short time and with a surprising clarity of explanation: blogs. That's right, and surely at some point, you found in some of the answers when looking for accurate information on various topics such as cooking, crafts, how to find the best hotels, etc. The content you are reading right now is also from a blog. The topics are numerous, but the important thing is that now you...

Best Marketing Strategy to Increase the Traffic To Any website Every strategy could depends upon the factors which is given below. Just do it before execute. Try to give best user experience than your competitors to the new user. Think like customer view to improve the user friendly environment. Engage the new users by attractive offer / design / plan which can shock your competitors also. Don’t do paid on freelancers, Because they can give traffic but the visitors are not relevant to your business. That’s the main reason for High bounce rate and low session value. Do paid promotion to increase traffic by perfect targeting your customers. If you target the right people means you can easily convert them as a repeated traffic. Improve & Optimize the page for Voice Search Update to Mobile AMP pages Knowledge on Google’s New algorithm updates Branding Strategies & Digital Advertising Tactics Social Media Engagement E-Commerce Entry & Event publi...

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers. WANT MORE? More information on how to create your content marketing strategy is discussed is more detail below or you can download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer. Content strategy On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Note that content strat...

What is a Brand Identity System (BIS)? A Brand Identity System is a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively. This collection of elements constitutes of 6 major brand assets including the primary brand mark or logo, secondary brand mark, color palette, typography, visual brand extensions (such as official brand pattern, iconography etc) and brand tone (which includes visual image and photo standards as well as the tone of voice in all messaging and communications). While each of these brand identity system elements is a topic onto itself, in this article we will define each briefly to create a context for the importance of having a brand identity system for a successful brand development. This article is one of the lessons from my Ultimate Brand Builder Course. By completing the course you will have built a robust and stunning brand that wil...

International Market Communications, What Is It? To start, do you know what market communications are? Market communications can be defined as the means by which an organization attempts to inform and persuade customers about the products and services they sell. Market communication use marketing tools in order to promote or “communicate” a company to a market. This uses tools such as: advertising, direct marketing, branding, packaging, online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and social media marketing. The same goes for international market communications. Even though the meaning and the tools are the same, marketing communications in international markets must be conducted with caution and care. The new question is why should you proceed with caution and care? There are some key elements that companies need to keep in mind in order to communicate internationally. These include: know your market, kno...

CONTENT MARKETING CONTENT MARKETING CAN BE TOUGH – FROM RESEARCHING YOUR AUDIENCE THROUGH TO EXECUTING A CAMPAIGN ACROSS MULTIPLE MEDIUMS AND DEVICES, THERE’S A LOT FOR THE DIGITAL MARKETER TO COVER. OFTEN IT COMES BACK TO REALLY UNDERSTANDING WHAT CONTENT MARKETING CAN BRING TO YOUR BUSINESS, WHO YOUR AUDIENCE IS AND WHAT’S MOST LIKELY TO RESONATE WITH THEM, AND WHAT IT IS YOU NEED TO ACHIEVE AS A BUSINESS FROM YOUR CONTENT MARKETING. A STRONG CONTENT MARKETING CAMPAIGN IS IMPORTANT FOR EVERY BUSINESS AND WEBSITE, REGARDLESS OF INDUSTRY. PRODUCING GREAT CONTENT IS NOT ONLY USEFUL FOR SEO, BUT ALSO HELPS WITH BRAND BUILDING AND IS THE SUBSTANCE OF ANY SOCIAL MEDIA MARKETING CAMPAIGN. MANY   COMPANIES   STRUGGLE WITH CONTENT CREATION. AS AN SEO AND CONTENT MARKETING FIRM, PBJ MARKETING KNOWS THAT FULL SERVICE CONTENT MARKETING IS ABOUT MUCH MORE THAN JUST CHURNING OUT THE CONTENT ITSELF. WE DIVIDE OUR CONTENT MARKETING SERVICES INTO A THREE PHASE APPROACH TO NOT ...