Qasim Raza

Social Media’s Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns. • “Socialize” your publicity coverage! Social Media provides brands with a platform to further their publicity results and media coverage by empowering them with a promotional platform to continue generating buzz beyond the actual television segment, radio interview, or print coverage.   Upload links to your media coverage onto your Facebook and Twitter —it expands the “shelf life” of the actual coverage and allows for direct customer engagement and response. When monitored, this can prove useful for charting campaign success, recognition, and value. • Media platforms that generate daily content are always looking for in...

Part Of Marketing Strategy

The Role of Content Marketing in the Digital PR Industry Content Marketing in digital pr industry Content marketing is the art of creating brand stories that influence the buyer personas. In the last few years, content marketing has become an audience outreach forefront for digital PR agencies.   All the blog posts, webinars, infographics, and tweets are a part of the modern day digital PR. New age entrepreneurs are absorbing and adapting to this marketing technique for business growth. creating and sharing bite-sized interactive content online, brands not only spread brand awareness but set themselves as the market leaders.   The Current Digital PR Market With the increasing trend of digital PR and content marketing, every business is moving online for branding and commercialization. The Internet is overloaded with business content that includes advertising, branding and sales pitch. However, content marketers often forget to realise involvement is cruci...

The Role of PR and Content Marketing We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.” Our company is a firm believer in pure content marketing over traditional marketing. We always lumped “PR” in the “traditional marketing” bucket, so this hire broke our unadulterated code of content marketing ethics and forced us to answer this question: Are PR and content marketing mutually exclusive? Really, many CMOs face this question when putting together marketing strategy and budgets. They believe they lack the time and resources to meet the demands of both content marketing and PR. After all, there are only so many hours in a week, and so many dollars for staffing. They view the question as a singular choice. They a...

Have you ever wondered where, when, how and who started content marketing? For the longest time, you have heard of content marketing and its power in changing your online business and taking it to the next level. However, just like anything else in this world, content marketing is not something that just sprouted out of nowhere. It is something that was created, developed and further improved through the years. Many people cite the launch of The Furrow by John Deere back in 1895 as the first ever example of content marketing, which means that this strategy is already around 122 years old. Let's be clear, this is a short story I am going to tell. Some people say that content marketing is more than 3,000 years old. But, with this 'short' 120-years story, you will already see the evolution of content marketing through the ages. If this origin story is accurate, you will think that all marketers will have a better understanding of how to handle content marketing. B...

Best Digital Marketing Blogs Undoubtedly, those who perform marketing feel the constant pressure to stay current on new consumer trends, markets, and more effective ways to achieve results with their communication strategies. However, this task of continually seeking new and valuable information can be a rather frightening exercise for those who continuously navigate the network by monitoring the latest trends that allow us to be ahead in digital marketing issues. Fortunately, amid the information universe circulating in the net, there is an ideal content form to collect valuable information in a short time and with a surprising clarity of explanation: blogs. That's right, and surely at some point, you found in some of the answers when looking for accurate information on various topics such as cooking, crafts, how to find the best hotels, etc. The content you are reading right now is also from a blog. The topics are numerous, but the important thing is that now you...

Best Marketing Strategy to Increase the Traffic To Any website Every strategy could depends upon the factors which is given below. Just do it before execute. Try to give best user experience than your competitors to the new user. Think like customer view to improve the user friendly environment. Engage the new users by attractive offer / design / plan which can shock your competitors also. Don’t do paid on freelancers, Because they can give traffic but the visitors are not relevant to your business. That’s the main reason for High bounce rate and low session value. Do paid promotion to increase traffic by perfect targeting your customers. If you target the right people means you can easily convert them as a repeated traffic. Improve & Optimize the page for Voice Search Update to Mobile AMP pages Knowledge on Google’s New algorithm updates Branding Strategies & Digital Advertising Tactics Social Media Engagement E-Commerce Entry & Event publi...