Qasim Raza

Online Business Strategy A well rounded online marketing strategy will give you the competitive edge you need. Your digital marketing strategy is just as important as any of your other core business processes, because most of your customers are online, and that’s where you need to be to advertise your products and services. Most services included in our online business strategy package are also available as standalone services for your convenience. When it comes to internet marketing and online presence, every single aspect of your online website strategy supports the other, and you can gain a significant advantage over the rest of the competition if all elements of your marketing strategy enhance each other’s effect. What is a Comprehensive Online Business Strategy? Your online business strategy is comprised of a number of elements including: Web Design and Hosting Search Engine Optimisation Social Media Marketing Online Presence (on relevant platforms) In...

PR tips for businesses in the marketing industry As a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve this and build your profile as an expert in the marketing industry. Here are some PR strategies you can use to promote your marketing business. Promote achievements There are many industry awards in the marketing sector which your business can enter. Awards are a great opportunity to showcase your business and be recognised for your achievements. If you are nominated or win an award it can kick-start your PR strategy to promote your business. These strategies include sending out a media release to announce your win, posting about it on social media, include it in your Newsletter and on your website. You could als...

Post Original Content on Social Media Original outstrips curated content for social media marketing DAVID PRING-MILL NOVEMBER 13, 2017 Tweet Share0Socialmedianicons1325021 Social media is an integral part of modern marketing. According to a survey in the 2016 Social Media Marketing Industry Report by Social Media Examiner, more than 50% of marketers said that their social media efforts led to improved sales. Social media is clearly a powerful marketing and service tool, but it also creates a seemingly unlimited appetite for content, leading to the question: What to post? People are constantly trying to strike the right balance between their own original content and content curated from other sources. It's a widespread dilemma and it's impossible to prescribe the right percentages for success. Author/entrepreneur James Altucher once wrote, “The more value you bring to the people in your network (even if it doesn't directly bring value to you in an immediate ...

Social Media’s Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns. • “Socialize” your publicity coverage! Social Media provides brands with a platform to further their publicity results and media coverage by empowering them with a promotional platform to continue generating buzz beyond the actual television segment, radio interview, or print coverage.   Upload links to your media coverage onto your Facebook and Twitter —it expands the “shelf life” of the actual coverage and allows for direct customer engagement and response. When monitored, this can prove useful for charting campaign success, recognition, and value. • Media platforms that generate daily content are always looking for in...

Part Of Marketing Strategy

The Role of Content Marketing in the Digital PR Industry Content Marketing in digital pr industry Content marketing is the art of creating brand stories that influence the buyer personas. In the last few years, content marketing has become an audience outreach forefront for digital PR agencies.   All the blog posts, webinars, infographics, and tweets are a part of the modern day digital PR. New age entrepreneurs are absorbing and adapting to this marketing technique for business growth. creating and sharing bite-sized interactive content online, brands not only spread brand awareness but set themselves as the market leaders.   The Current Digital PR Market With the increasing trend of digital PR and content marketing, every business is moving online for branding and commercialization. The Internet is overloaded with business content that includes advertising, branding and sales pitch. However, content marketers often forget to realise involvement is cruci...