Qasim Raza

Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of   all buyers will make purchasing decisions before reaching out to a brand (or Sales Person).   81% of all shoppers will search online before visiting any physical store. Invariably, potential buyers are already searching the web for something unique, your content is the answer to this hunt! So, what is content marketing and why is it essential? “It is a marketing strategy that seeks to promote your brand by creating high-quality and valuable content to inform, educate and delight an audience” What are the types of Content marketing? Marketing is a science now! Major brands like P&G , Pepsi, Coca-Cola are using content marketing techniques to build their brand image and increase their profitability. I’ll explain this science by highlighting types of Content (this is not an exhaustive list). Organic Content Paid media can’t turn a bad advertisement into creati...

The Benefits of Content Marketing Recently I was describing to a friend what I do for StoryTech Consulting clients, and she was very interested. She asked that I list all the benefits of a well executed content marketing strategy, for her to share with colleagues. I pulled the list together and sent it. And then I thought — “hey, that would make a good post!” So here’s my list of the benefits of content marketing – it’s a long one since the benefits are myriad. I’ve seen every one of these happen for my clients: Audience Building — you build your overall audience via a publishing strategy. For many clients, their “house list” is their most precious resource, and content marketing can make it larger. Organic SEO — you optimize for certain terms, and then gradually rise up the ranks of Google and other search engine rankings with a consistent publication calendar. Many of my clients do AdWord campaigns (paid campaigns on Google), and eventually can spend less money on th...

TOP PERFORMING CONTENT MARKETING Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. Below, we’ll discuss the top 10 high-performing types of content marketing and how your business can use each format to engage your leads and boost sales. Don’t have time to read this blog post? Make a phone call instead and schedule it on your own time. Chat with our team to learn what types of content marketing we offer are best for your content marketing strategy. 1. Blogs Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. This can help you make the most of your limited marketing budget b...

What is a Digital Media Strategy   ‘What is a Digital Media Strategy’ this is a common question that comes in the minds of every SEO learner. Let me begin with the basics of the Digital Media Strategy, so as to make you understand in a much better way. Digital Media Strategy is a plan that targets towards maximizing traffic and ranking. In these times Digital media strategy is an important aspect of Digital Marketing. It is important to make the online business reach the masses. At A-One Rank we are here to offer our clients Digital Media courses that will help you prepare an online presence for your company. If you are a beginner and want to learn Digital Media and SEO you can reach us by phone or email and received a personalized training. What is a Digital Media Strategy If you are in a business, then creating an online platform for your business is a necessity. As people have become digital everyone is trying to do their work online. In such scenario, if you...

WHAT IS CONTENT MARKETING? The creation of new web content for your business can be the single most important component of your internet marketing strategy. So what exactly is this “content”? Content Marketing refers to creation of online media including the words on your website, original pictures and graphics, proprietary videos, blogs, e-books, infographics, and other related medias. Having a content marketing plan in place allows for your business or brand to stand out, or differentiate, from the competition. A FEW BENEFITS OF A WELL EXECUTED CONTENT MARKETING PLAN INCLUDE: Reaching More Target Customers Create Trust Among Website Visitors Establishes Credibility or Authority in Your Industry An Increase of Sales/Clients as a Result of Convincing Content QUALITY CONTENT IS A COMPETITIVE ADVANTAGE A common problem many new website owners face is getting traffic to their website. Often times this can result from a lack of quality content. For example, let’s...

What is Internet Marketing? Your Guide to Today’s Online Marketing Online competition The internet has made it possible for companies to market to consumers online. But these days, it’s not enough to put up a site. With so many companies bringing their businesses online, you’ll need to stand out, Forbes says. A Ventura internet marketing company with years of experience in the field can help you with that. Develop a strategy A good marketing team will put together a strategy for you. That’s going to give your efforts a good foundation, so you can make the most out of your campaigns. Inter-related campaigns build up on the value of previous ones and create a stronger impact. Fix your traffic Online marketing campaigns can deliver better traffic to your pages. With better traffic come higher rates of conversions and rates. Online marketing experts get the job done by eliminating the visual clutter from your sites, making changes to your page navigation to ensure a smoo...

What Is Online Marketing? Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web. And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times. However, with all of these so-called modern conveniences to life, where te...