Qasim Raza

Future of Digital Marketing in India Future of Digital Marketing in India has taken its turn to adopt all digital marketing platforms. The future for digital marketing in India will be a place every digital marketing platforms will be grouped under one roof. Digital Marketing Services is now in an growing phase all over the world. But here in India it is still in the starting phase. Most Business owners look to India as a country every IT services could be outsourced. The reason for that is the high price of services in their own Countries. Further more, digital marketing India based companies are looking to recruit experts into digital marketing service wing. Their motive is to match up their services with the growing services requirement. Indian companies handle digital marketing projects for businesses from foreign countries. Since in the GCC region businesses started shifting to IT. Digital Marketing India based Companies Business Plan In the coming years we could se...

Importance of digital marketing Ever since the boom of the internet, the world has literally shifted to digital in every aspect. According to the statistics about 361 million people were found online worldwide in 2000 and in 2016 it hiked to over 3 billion, which shows a growth rate of 764%! Today, nearly half of the population is online. In India, the number of people having internet access is growing at a rapid pace each year. Indians are so connected that each person seems to spend at least 3 hours a day, online. People have started using the internet as a platform for shopping. The online video has also shown a huge growth in the past five years with millions every day watching videos on social media and other sites like Netflix, Youtube, Hotstar, etc. If you are a business owner, being online would prove to be an excellent opportunity wherein you could showcase your products and services. Create an online presence for your business Do you want to take your business ...

Management Strategy Essentially, the Customer Engagement Life-cycle sets out the journey that your customer will go through from start to finish. It looks like this: The above diagram is important as it illustrates several key points about the journey that your customers will take with you. First of all, it shows that your relationship with the customer starts long before the Sales Rep takes a sales call and it lasts long after completion of the first deal. Secondly, the journey is – or at least should be – iterative, leading to repeat sales and referrals to other customers. Finally, depending on the size of your business, different parts of the process may be handled by different people, teams or departments. This approach should allow you to break down your CRM strategy into three bite-sized chunks – Marketing, Sales and Customer Service. Plan to Nurture the Whole Relationship The Customer Engagement Life-cycle is a useful concept for helping you to work out what you...

Marketing Analytics Marketing Analytics is a set of tools and techniques that can be used to improve performance through fact-based decision-making.   Data Exploration, Business Intelligence and Data Mining have been there for a while and helped Businesses to create Data Discipline in the organization. Business Analytics is the subset of Business Intelligence, which helps companies to understand the past and predict the future to improve company’s effectiveness in the market place. In the book “Competing on analytics: The new science of winning”, Thomas Devonport claims that a significant proportion of high-performance companies have high analytical skills among their personnel. In a research by MIT Sloan Management Institute it has been found that 51 % companies used Analytics to gain competitive advantage while others have been struggling. Objectives : The course is designed to provide basic knowledge of handling data and Analytics’ tools that can be used for fact-ba...

Marketing content or content marketing? Every day I get to talk with clients about content. All sorts of content. How do you build a content strategy? How can we hire great content marketers? What tools should we use to streamline content creation and store it for reuse? There is a long list of topics we can talk about – but I start most conversations with a question: Do you want to focus on marketing content or content marketing? What? I can visualize their heads cocking to one side and looking at me like, “What do you mean, lady? It’s all content.” What do I mean by marketing content or content marketing? Content marketing is an approach to content creation that applies to a subset of ALL the content that marketing makes – i.e., marketing content. This graphic illustrates how content marketing fits within marketing content. (Clients can see all the topics we cover in the Content Marketing and Management Primer). Content Marketing within Marketing Content To be...

marketing, public relations, Business owners often hear different promotional buzzwords — marketing, advertising, public relations and branding — passed around when it comes to selling a service or product. Each of these facets has its own unique identity and will produce different results. Depending on what is being sold, the business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results. Marketing The action of promoting or selling products or services. This involves market research. Marketing involves anything from choosing the right location of the business, to knowing how much it costs to produce each product/service, deciding where to advertise and deciding who to advertise to. This also includes all marketing material, or “owned media,” such as brochures, websites and pamphlets. Think of someone named Brandon telling you, “I’m a wonderful fisherman.” Public relation...

PR Blogs Cision recently published a list of top PR & Marketing blogs which is timely, because having worked in both worlds for 11 years plus, I’ve seen the convergence accelerated by shifts in technology and consumer behaviors. In the list, Cision published an influence score to sort the blogs (TopRank’s Online Marketing Blog is sandwiched at #2 between Chris Brogan and Jason Falls) and it made me wonder about their influence when it comes to search. Most bloggers say they know what SEO is and some even profess to engage in SEO best practices, but I thought it would be interesting to do a simple analysis of the top 10 on the list to see what their referring organic keyword and inbound link profiles looked like. Arguably, if a blog is optimized, it will attract traffic through search with phrases that represent the topics the blogger wants to be known for. The blogs I looked at include: chrisbrogan.com toprankblog.com socialmediaexplorer.com blog.blisspr.com ...