Qasim Raza

Social Media Marketing for Small Business: 4 Tips that Work social media marketing for small business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business. While there are many reasons as to why you should use social media marketing for small business to enhance and grow your company, the most obvious being, it will help you win more customers. And help your company gain more prominence. With the growing popularity of social networking, there is little doubt that your potential customers are using major social media platforms such as Facebook, Twitter, and Instagram. And the best part is, many of these social media users (your prospects) visit these platforms everyday. social media marketing for small business Here are some stats to help you understand the importance of social media m...

The Marketing Department of the Future Marketing Industry The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute. Yeah, it's a little embarrassing. But I learned a lot – about what not to do. Every day, I would write fake porn stories that would be stuffed with keywords and then published on an "independent" site with links to the main website. One day, I heard that Amy Fisher – the "Long Island Lolita" of the 1990s Joey Buttafuoco scandal – would be "performing" on the website. Finally, I thought, a...

The Role of Digital Marketing in Business Development digital marketing strategy Over the last decade, there has been a shift in paradigm from an analog to a digital realm. With more and more people relying on online information, the need for digital marketing has become inevitable for businesses worldwide. It has transformed into a window of opportunity for companies to reach out to a wider audience across the globe. By eliminating geographical boundaries, digital marketing has created infinite prospects for marketers to propagate their brand. Companies which already have an online presence are beefing up their marketing strategies, and rest are rapidly moderating their business models to ensure compatibility with the promptly evolving digital world. Instead of this, earlier small businesses were focused on competing within the local market. Globalization and digitization has led to the growth of both, omnipresent opportunities and omnipresent competition. Other than...

Where Communication Professionals see PR & Marketing Moving (infographic) When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image. But while those may be the end goals, the way you reach them is by telling stories. In fact, nearly 8 in 10 of your communication professional colleagues agree: Storytelling will be more important in the future of marketing and PR. According to 38 percent of the respondents to the 2018 JOTW Communications Survey from Frank Strong, “much more important.” (We also refer to content that tells stories as content with a character — check this blog post for tips on creating content with character.) Storytelling, content marketing and thought leadership all work together, and they work best when PR and marketing are in alignment and share priorities. We’ve outlined the steps to making the most of a classic PR tool...

Benefits of Digital Marketing In today’s competitive Digital world, your business really needs effective digital marketing services to grow and thrive. The best combination of creative ideas, technical skills, online marketing and sales practices can turn your website visitors into customers. 5 reasons why you need to look into Digital Marketing 1. Your Customers are online but they are not able to find you No business can survive for long if its presence is restricted to a four-walled store. Your potential customers might be looking for your business or a business like yours, but due to lack of the business visibility, there are good chances that they are not able to find you and switch to your competitors. If someone has an interest in your business, the first thing they’ll do is research online to get more information about the business. The customers make their decision based on your web presence (good search engine ranking), social media followers and positive rev...

CONTENT MARKETING The ‘land grab’ surrounding marketing communication services continues to hot up as  agencies  of all persuasions jockey for position around social media,  content marketing , Facebook advertising, SEO and other digital requirements. Understandably, clients are confused as to who they should go with, and for what  services . This is because an increasingly large grey area has developed, in which agencies from across the marcomms realm compete with similar offerings. Traditionally, the crossover between these disciplines was reasonably manageable, but not anymore.