Qasim Raza

Online Marketing Forum Internet marketing is a high priority for almost every business. Even if transactions aren’t completed online– they likely begin on line with a search. Join us for an important discussion on “What works” in online marketing. Save the date and we’ll be announcing our panel participants in the coming days. Join us at 6:00 PM for pizza and networking. We’ll start our formal presentation at 6:45 with a short lecture on the basics of online marketing. At 7:00 PM we’ll start our expert panel where you can get your online marketing questions answered. Whether your a small business owner, freelancer, or entrepreneur scaling a company you will find this to be a remarkably useful meeting. About the panelists: Dave Calibey is a co-founder and principal of BigThunk, a 4 year old Internet marketing company located in West Hartford, CT. Prior to that Dave worked for years as an eBusiness and Marketing executive in financial services. Dave has a varied backg...

10 Best PR Agencies for Startups Hiring PR agency is a significant step and challenge to any company, no matter its size and stage of growth. When it comes about PR-company for a startup one should tread especially lightly. No doubt, landing the right story in the right publication may expose you to the millions of eyes, but it is imprudent, to put it gently, to think of PR as a silver bullet ensuring a resounding success. Traditional PR approach requires system, consistency and large investments, which may prove lethal for a startup budget. No wonder, some insiders, PR-consultants included, discourage startuppers from hiring PR agencies. As J. J. Colao — founder of a PR agency and former Forbes magazine reporter — puts it, startups have not appropriate organization, bandwidth and stability to get through traditional PR campaign. Well, is taking PR agency on board is just a waste of resources for startups? Whatever experts might say there is no black-or-white answer to ...

Part Of Digital Marketing

The Part Of Social Media 

Why Branding is Important for Your Small Business Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services but has a tarnished brand due to poor customer service. Read More: Why Website is Important for your Small Business? Why Branding is Important for Your Small Business Let’s take a look at the important ways a strong brand impacts your business: 1. Branding Improves Recognition One of the major components of your brand is your logo. Think of how we instantly recognize the golden arches...

Why Branding is Important to your Business Why Branding is Important to your Business Have you ever really stopped to think about the emotional image of your business? Do you really understand what branding is? Most people think of branding as a graphic elements and logos, but it goes way beyond that. It can actually go a long way to increase the value of your business. It gives your business a personality, promoting recognition. It will create trust and recognition and provides direction and motivation to your employees. So what is a brand? In short it should be everything! To fully understand what BRANDING is, you first need to understand the fundamental difference between your business logo and your brand. Your logo is the MOST IMPORTANT part of your business BRAND. So what is the difference between a LOGO DESIGN and a BRAND? Your LOGO = Identifies a business in its simplest form via the use of a symbol or mark Your BRAND = Is the perceived emotional ...