Qasim Raza

Marketing Mix – Communication Many people may have already read about the 4 P’s of Marketing. This would be the Product, Price, Promotion and Place or Distribution. This marketing mix outlines the process of proper marketing strategy and the distribution of the product. However, in the recent years, that marketing mix has evolved into what is now known as Lauterborn’s Four C’s Marketing Mix. Marketing Mix - Communication The Four C’s of Marketing are: Consumer, Cost, Convenience and Communication. Instead of starting with the product, the mix focuses on the consumer and his or her needs. The product that is developed is made in such a way that it suits the consumer’s needs and wants. Instead of making the product and then trying to make it fit to the customer, a company makes the product based on the customer’s needs. The second C, the Cost, replaces the Price. The cost is an important factor of using the product. It only does not mean how much it will se...

Online Digital Marketing Online Digital Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. A good Online Digital marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The Online Digital marketing strategy is the foundation of a marketing plan. Our comprehensive marketing strategy We provide you Better options and great ideas to promote your business our unique Designs and marketing Strategies boost your Business as well as update you modern and advance technologies with a team of digital professionals, we ensure that you get the best advice from leaders in their fields. With specialists in online branding, Digital marketing communications, Online search, Best content, social media, mobile and technology, w...

Is Your Digital Marketing Plan Performing Like It Should? What Online Marketing Strategies Are You Using? Article written by Chris Yaremchuk Developing Your Digital Marketing Plan If you missed our first article, What Is A Digital Marketing Strategy, and you’re new to the world of online marketing strategies, it’s a great place to start. Otherwise, let’s dive deeper into the development of your digital marketing plan. The world of internet marketing can get confusing. Which is why there are professional marketing agencies out there. You have a business to run, you don’t need to deal with the mundane day-to-day tasks that can be important to a digital marketing plan. However, that doesn’t mean that you shouldn’t educate yourself. The better you understand something the more likely you are to focus on the positives. So, let’s get started! What exactly is involved when developing your online marketing strategies? Website Search Engine Optimization Content Marketin...

Content Creation

Integrated Marketing Communication

The marketing communication mix Retailers should consider the range of communication tools that they can mix to communicate their marketing and branding messages. Advertising, sales promotion, public relations, digital marketing, direct marketing and personal selling are examples of important marketing communication tools widely used in the retail industry and other industry sectors. Figure 11 The communication mix and the interrelations between media tools and audiences. Source: Fill (2009), p. 14. Figure 11 indicates an interrelationship between the target customers, the tools and the media. This is because the tools a retailer might choose to target a particular audience will affect the media used to carry the message. It is important to note that deciding on the tools and media involves a complicated set of decisions. Indeed Davies (2001) suggested there are over 2,000 different combinations of interlinked decisions to consider that could affect marketing comm...

Marketing Mix & an Integrated Marketing Program