Qasim Raza

Why Integrated Marketing Communications is Crucial You put a lot of effort into crafting your marketing communications. So, you want to ensure they succeed, right? For that, you need integrated marketing communications. By ensuring all communication mediums work in harmony rather than discord, it ensures delivery of a more powerful message. What is integrated marketing communications? “A strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences” Schultz and Kitchen, 2004 Essentially, integrated marketing communications is about ensuring different components of your marketing plan work together and that different channels reflect the same theme. It involves integrating different elements of the marketing communications to ensure they work together. What elements of marketing communic...

Marketing Communications Service Integrated Marketing Strategies • Marketing Communications • Advertising • Branding • Collateral development • Content marketing • Copywriting • Design • Market research • Print and digital production • Trade shows (W)right On Communications provides integrated marketing communications services to its client partners ranging from brand development and brand launches to brand refreshes, rollouts and website development. Owned media strategies – including branded content, websites, e-newsletters, publications, white papers, presentations, videos — are a key pillar of our innovative integrated marketing programs. We provide a full-service solution to our clients with inhouse graphic and multimedia design capabilities and a specialization in video production and animations to bring our client partners’ stories to life visually. Our integrated marketing communications services start with sound research and strategy ...

Should You Hire a PR Agency? A good PR Agency is worth its weight in gold. However, many modern businesses still don’t understand the value that a public relations team can bring to their organization. Despite common belief, PR companies aren’t just about sharing press releases or responding to sudden reputation disasters. A PR agency has a wide number of benefits to offer, ranging all the way from a fresh set of eyes, to speed in a crisis. A brand is a complex thing, and a brand identity can be a multi-faceted concept. No matter how big or small an organization might be, a PR agency gives a company the strength and resilience it needs to hold up under scrutiny, promote its products and services, and stay in the right light with its customers. Here are 3 reasons why you should hire a PR company: 1. You Need a Fresh Set of Eyes:A PR Agency is valuable because it approaches a campaign with a fresh set of eyes. When a company has been working on building their brand for a long tim...

Public Relations Department We believe in creating an effective partnership between school, parent and community members through clear and consistent communication, ensuring a positive support system for all students.

Why do you Need a Social Media Marketing Strategy? In yesterday’s article, we looked at the nature of the term ‘social media marketing’. We discovered that marketing on social media is not just about putting a couple of posts on the first platform that you can get your hands on. To be successful with respect to social media marketing, you need to adopt a strategic approach that’s underpinned by the core principles of your business. We also chatted a bit about the necessity of having  a social media marketing strategy. This is because it informs all the activities that you take on social media and allows you to achieve the goals that you set out to. If you don’t have a plan in place in order to achieve your goals, chances are very good that you won’t be successful in your endeavours. How do you put together a social media marketing strategy? Putting together a plan or strategy for your social media marketing efforts is no different than putting together a strategy for any o...

Anatomy of a Successful Social Media Strategy Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more. The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once? The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project. There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of ...