Qasim Raza

Traditional public relations and digital marketing professionals have started to bridge the gap between their two industries, forming the “integrated communications” label seen in the mission of many agencies around the world. PR practitioners, brand managers and marketing professionals are leading the charge in reputation management, brand management and paid advertising. This collaboration is forming a new type of communications professional with redefined goals and best practices.  PR and marketing pros wear many hats wherever they go - In-house, agency and even higher education. Communications pros are being forced to adapt to the changing communications environment, often working in the same department and on the same clients. (That's how we do it at thunder::tech!) Coexisting and adapting can be hard, but we are  communications professionals , we can’t say no to a challenge!  Luckily, we have some tips on how you can seamlessly merge public relations an...

Communicating What To Whom? This three-hour seminar provides a beginner’s guide to the public relations and corporate communications sector. Who in a big company has a communications role? Where does PR fit in alongside advertising, marketing and sales? What are the different strands of PR? And why do some PR disciplines not call themselves ‘PR’? We’ll answer all these questions as we explore the wider communications industry. WHAT THIS COURSE COVERS: • The role that public relations and corporate communications plays – and how it interacts with marketing, advertising and sales. • Why the sector has two names. • Why companies need to manage relationships with the public. • What we mean by ‘company’ and what we mean by ‘public’. • How to segment the communications business by stakeholder, client, activity and circumstance. • The respective role of in-house teams and agencies. • The key stages of an effective communication strategy. WHO SHOULD ATTEND THIS C...

It all starts with the brand. To stand out in today’s crowded marketplace, companies need a brand that is clear and compelling. Building Brands BackBay helps companies build unique brands through research, positioning, design, and integrated, content-driven marketing programs. Content-driven integrated marketing campaigns are more important than ever. They provide consistency of brand message across multiple print and digital mediums. They also offer efficiencies of scale. BackBay offers a full complement of integrated branding, marketing and public relations services. Telling Stories The heart of our mission is helping our clients tell their stories. As a specialist in working with financial services firms, BackBay has a deep understanding of the industry and is able to help clients identify and articulate their key differentiators and value propositions. We then capture and convey those attributes through engaging content and appealing design, as part of an integrated st...

YELLOW BIRD MARKETING AND COMMUNICATIONS Derbyshire-based Yellow Bird Marketing and Communications helps organisations of all sizes and in all sectors with their marketing, PR and copywriting requirements. You may be a small business or a charity with no dedicated marketing team. Or you may be a larger organisation whose Marketing team needs additional support either on a key project or during busy periods. Yellow Bird Marketing & Communications can support you to: ·          generate more leads and interest; ·          better engage with customers and service users; ·          raise your profile; ·          alter perceptions about your brand; ·          secure funding; ·          build investor and donor confidence; and ...

PR has a New Role in the Marketing Funnel TORONTO, June 7, 2016 /CNW/ - Every marketing and communications plan will discuss the marketing funnel and although it can differ in size and shape, the fundamental stages of every funnel are the same; awareness, consideration, conversion and loyalty/advocacy. Traditionally, PR activities were credited with only sitting at the top stage of the marketing funnel. But with advances in technology and digital tools, PR's role has evolved and now plays a much bigger role throughout the entire marketing funnel. The ways in which audiences consume information has shifted and as a result, PR professionals have had to adapt to this new age customer. This whitepaper from CNW looks at the evolution of PR's role in the marketing funnel and examines how you can use PR strategies and metrics throughout each stage of the marketing funnel and the buyer's journey. The paper examines each of four stages of the marketing funnel,...

Content is King When it comes to growing a business, many organizations look to either a marketing or  public relations strategy  to help reach the right audience. The overall goal of both efforts is to increase brand awareness that  results in quickly growing your business . More often than not, when companies do both and take the  integrated communications approach , it yields the best results. Marketing & PR – A Match Made in Content Heaven At the basic level, marketing is responsible for planning the company’s promotion, from pinpointing a product’s target customer, to researching the market and setting a budget for product launches. When identifying tactics, companies can use several  marketing communications strategies , such as making sure your brand message is consistent, distributing newsletters, designing and creating content calendars and producing white papers and case studies. These tactics, when used correctly, can help increase ...

In-Demand PR Careers Here is a short sample of in-demand PR careers. All job outlook and salary information comes from the Bureau of Labor Statistics (BLS). 1.      Public Relations Specialists PR specialists help create and maintain a favorable public image for organizations they represent. That goal is accomplished through tasks like crafting press releases, developing social media programs and helping clients communicate effectively with the public. PR specialists also build relationships with people in the media to influence opinion about a client or company. Public Relations Specialist-PR Careers Job Outlook: Employment of PR specialists is projected to increase 9 percent by 2026. Key factors include how organizations will continue to rely on these professionals for community outreach, as well as the growing use of social media. Salary: The median annual wage for PR specialists is $59,300. 2.      Copywriters Copywr...