Reach Your Target Audiance
Posts
Integrated Marketing Communications for Every Sized Organization I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations. Integrated marketing communications isn’t new. In the late 90s and early 00s, lots of organizations were finding ways to break down internal silos and inspire departments to work together. Dell asked WPP to consolidate all of its agencies under one roof and you saw traditional ad agencies bringing in PR, PR agencies bringing in graphic designers, and web firms finding ways to work with PR and advertising. Integration vs. Silos Then, of course, the tech bubble burst, 9/11 enveloped the w...
Public Relations and Marketing Communications Public Relations and Marketing Communications (PR MarCom) staff work to enhance the reputation of the college by creating awareness of the work and impact provided by Lone Star College-Montgomery students, faculty, staff and alumni. PR MarCom offers a wide range of services including media relations, marketing, advertising, digital strategy, brand monitoring, event planning and promotion, and creative services. Submit a Marketing Request for assistance. View Organizational Chart .
How to Structure Modern Marketing Departments For Success Could an outdated marketing department structure hold you back from success? It’s certainly possible. This industry moves fast. In order to keep up, you need the right people, with the right skills, doing the right tasks. If silos prevent your team from doing its best work, you could wind up spinning your wheels, without realizing why you’re not moving forward. Unfortunately, many organizations are unprepared to adapt to future changes. Leaders will staff talent skilled in emerging technologies and tactics, while followers with catch up too late (if at all). If your business is going to thrive, both today and in the future, it’s imperative your org chart is built to scale. So, how can you make sure your company is built for the future of marketing? Start planning now to determine: · What skills will you need (and who has those skills)?...