Qasim Raza

Why do you need a Digital Marketing Strategy/Plan for your business? Let’s start with some really basic thinking… would you setup a new business without first having planned out How is it going to be financed, Who is your target audiences, What will you sell [services or products] and Where will you be based?   NO!   It would be madness!   The right approach is to develop a business plan to guide you towards success.   So when you consider your Online Business why assume that it is okay to go ahead without a properly crafted Plan? Okay, before we move forward, let’s be clear about Why you have an online presence in the first place? In other words, why do you have a Business Website, Facebook page, Twitter, LinkedIn or Instagram accounts?   Why do you need these digital platforms and how are you using them?   Have you genuinely considered what it is that you want to achieve as a result of using these platforms?   In a surprising number o...

The complete guide to small business marketing Marketing is a non-negotiable skill when you’re running a business. To beat the competition—and keep the revenue flowing in—you need to know how to get the right message to your audience through the right channels at the right time. This BravelyGo Guide will give you an overview of the most common areas of marketing for small businesses, and then dive deep into each of those areas with tips and exercises you can use to get started. Is this guide right for you? If you’re freelancing or running a small business and looking for ways to find new customers or clients, increase brand awareness, and stand out from the competition, this guide is for you. We wrote this guide to suit business owners with little to no marketing experience, but it’s also great for someone who has the basics down and wants to tap into new areas like digital marketing or social media. If you’re starting from scratch, you’ll want to follow the guide i...

70 Killer Content Ideas To Post On Social Media WHAT DO I POST ON SOCIAL MEDIA? The number one question people ask when it comes to social media marketing. The interesting thing here is that there’s really an endless amount of ideas for you to use when it comes to posting on social media. Before you skip this and jump down to the list, here’s a few tips to get the most impact out of these ideas: 1. Make it RELEVANT for your audience. For Example: If you choose to share something from your bucket list… Can you relate it back to your business? 
 Can you add in an open ended question so it sparks people to engage? 2. Talk TO your audience, don’t talk AT them.  This is social media. People are looking for stories and posts that they connect with. If you’re not wording posts socially, you close the door for engagement. For Example: DON’T DO THIS : I read a quote this morning, liked it, and wanted to share it with you. DO THIS:  Have you ever read a quo...

6 Sign that your company has bad culture

TAKE YOUR BUSINESS, MOBILE MESSAGING TO THE NEXT LEVEL

Marketing Strategy and Promotion LEARNING OBJECTIVES Understand the role of promotion in the marketing mix and its importance to a company. Understand the different ways that a small business can promote its products or services. Explain the differences and similarities in the marketing communications mix of online and onground businesses. Promotion, the fourth P in the marketing mix, is now more commonly referred to as marketing communications. Marketing communications can be defined as “the means by which firms attempt to inform, persuade, and remind customers—directly or indirectly—about the products and brands they sell. In a sense, marketing communications represent the ‘voice’ of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers.”Philip Kotler and David Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 470. Marketing communications are all about getting the w...

A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.