How to Increase Website Traffic

In this guide, we’ll be covering all the ways to increase website traffic—it’s not just about SEO and SERP rankings!

This crash-course includes inbound marketing, blogging, influencer marketing, native advertising, paid ads and more, complete with ‘quick wins’ and long-term foundations for high-quality traffic growth.

Anyone can boost website traffic.

You can hire a company on the other side of the world to inflate your numbers in a day. But that’s not what you want.

You want to attract people who are likely to become customers. You want to bring in your target audience.

When you fine-tune your holistic marketing strategy and brand presence to speak directly to your target audience, you’ll see exponentially higher traffic as a few things come into play:

If you’ve done your job right, you will find your target audience genuinely needs the content you’ve written, they will spend time reading that content, explore your site further, and share the insights that they find most useful.

The factors in the paragraph above are the engagement metrics that Google uses to rank your website on search engine results pages (SERPs). The longer people spend on your site reading your articles, and the more they share them and link to them, the higher your website will climb on SERPs, and the more traffic you’ll get.

When your content is consistent and the best resource on the web for your niche, you gain a reputation as the ‘go-to’ trusted source. That’s what builds brand names and customer bases.