Have you ever wondered where, when, how and who started content marketing?

For the longest time, you have heard of content marketing and its power in changing your online business and taking it to the next level. However, just like anything else in this world, content marketing is not something that just sprouted out of nowhere. It is something that was created, developed and further improved through the years.

Many people cite the launch of The Furrow by John Deere back in 1895 as the first ever example of content marketing, which means that this strategy is already around 122 years old. Let's be clear, this is a short story I am going to tell. Some people say that content marketing is more than 3,000 years old. But, with this 'short' 120-years story, you will already see the evolution of content marketing through the ages.

If this origin story is accurate, you will think that all marketers will have a better understanding of how to handle content marketing. But in reality, even after more than 100 years passed, they are still trying to figure things out.

Even up to this day and age, there are still plenty of brands out there which create high sales-driven content disguised as a way to help out consumers.

There are companies that automatically generate extremely terrible content based on keywords alone. And there are agencies which come up with barely legible writing and call it content marketing.

It is clear that the 120-year journey to an excellent content marketing is not over just yet.