What is a Brand Identity System (BIS)?

A Brand Identity System is a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively.

This collection of elements constitutes of 6 major brand assets including the primary brand mark or logo, secondary brand mark, color palette, typography, visual brand extensions (such as official brand pattern, iconography etc) and brand tone (which includes visual image and photo standards as well as the tone of voice in all messaging and communications).

While each of these brand identity system elements is a topic onto itself, in this article we will define each briefly to create a context for the importance of having a brand identity system for a successful brand development.

This article is one of the lessons from my Ultimate Brand Builder Course. By completing the course you will have built a robust and stunning brand that will be poised to attract your target audience and dominate your market space.