Why do you need a Digital Marketing Strategy/Plan for your business?

Let’s start with some really basic thinking… would you setup a new business without first having planned out How is it going to be financed, Who is your target audiences, What will you sell [services or products] and Where will you be based?  NO!  It would be madness!  The right approach is to develop a business plan to guide you towards success.  So when you consider your Online Business why assume that it is okay to go ahead without a properly crafted Plan?

Okay, before we move forward, let’s be clear about Why you have an online presence in the first place?

In other words, why do you have a Business Website, Facebook page, Twitter, LinkedIn or Instagram accounts?  Why do you need these digital platforms and how are you using them?  Have you genuinely considered what it is that you want to achieve as a result of using these platforms?  In a surprising number of cases, many businesses do not have a clearly defined strategy for using these platforms.  As such, you are missing out on the real potential these digital platforms have in developing your online business.