SOCIAL MEDIA PLATFORM

Most start-ups face two looming challenges: a scarce cash flow and an even meagre manpower. As a business owner, your seemingly interminable to-do list must be keeping you on your toes. Add social media management to the list and you have just chewed off way more than you can swallow! While the internet has eased the barrier to entry for burgeoning e-commerce businesses, a place where all you need is a laptop and a brilliant idea to start a company, it has also given birth to an influx of social media channels springing up all the time. How do you decide which basket to put your eggs in and devote your limited resources and time on the social media outlet most relevant to your brand? This brings us to a raving question every social media marketer and social media marketing agency is asking “Which social media platforms should I choose, and which ones to ditch?”

To put it in a nutshell, it depends on a wide array of factors, with your target audience taking the limelight. Which social platform is your target audience using frequently? While deciphering the equation can be a bit of a handful, due diligence can save you hours in payroll costs and bid adieu to unnecessary roles for your team if you only pay heed to platforms giving you a direct ROI. Additionally, you should also be aware of the advantages and disadvantages of each social platform to make the right choice.