Qasim Raza

Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of   all buyers will make purchasing decisions before reaching out to a brand (or Sales Person).   81% of all shoppers will search online before visiting any physical store. Invariably, potential buyers are already searching the web for something unique, your content is the answer to this hunt! So, what is content marketing and why is it essential? “It is a marketing strategy that seeks to promote your brand by creating high-quality and valuable content to inform, educate and delight an audience” What are the types of Content marketing? Marketing is a science now! Major brands like P&G , Pepsi, Coca-Cola are using content marketing techniques to build their brand image and increase their profitability. I’ll explain this science by highlighting types of Content (this is not an exhaustive list). Organic Content Paid media can’t turn a bad advertisement into creati...

The Benefits of Content Marketing Recently I was describing to a friend what I do for StoryTech Consulting clients, and she was very interested. She asked that I list all the benefits of a well executed content marketing strategy, for her to share with colleagues. I pulled the list together and sent it. And then I thought — “hey, that would make a good post!” So here’s my list of the benefits of content marketing – it’s a long one since the benefits are myriad. I’ve seen every one of these happen for my clients: Audience Building — you build your overall audience via a publishing strategy. For many clients, their “house list” is their most precious resource, and content marketing can make it larger. Organic SEO — you optimize for certain terms, and then gradually rise up the ranks of Google and other search engine rankings with a consistent publication calendar. Many of my clients do AdWord campaigns (paid campaigns on Google), and eventually can spend less money on th...

TOP PERFORMING CONTENT MARKETING Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. Below, we’ll discuss the top 10 high-performing types of content marketing and how your business can use each format to engage your leads and boost sales. Don’t have time to read this blog post? Make a phone call instead and schedule it on your own time. Chat with our team to learn what types of content marketing we offer are best for your content marketing strategy. 1. Blogs Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. This can help you make the most of your limited marketing budget b...

What is a Digital Media Strategy   ‘What is a Digital Media Strategy’ this is a common question that comes in the minds of every SEO learner. Let me begin with the basics of the Digital Media Strategy, so as to make you understand in a much better way. Digital Media Strategy is a plan that targets towards maximizing traffic and ranking. In these times Digital media strategy is an important aspect of Digital Marketing. It is important to make the online business reach the masses. At A-One Rank we are here to offer our clients Digital Media courses that will help you prepare an online presence for your company. If you are a beginner and want to learn Digital Media and SEO you can reach us by phone or email and received a personalized training. What is a Digital Media Strategy If you are in a business, then creating an online platform for your business is a necessity. As people have become digital everyone is trying to do their work online. In such scenario, if you...