By -

Why Content Marketing?

The Buyer is today’s expert! According to a CMI funded research, 90% of  all buyers will make purchasing decisions before reaching out to a brand (or Sales Person).  81% of all shoppers will search online before visiting any physical store. Invariably, potential buyers are already searching the web for something unique, your content is the answer to this hunt!
So, what is content marketing and why is it essential?
“It is a marketing strategy that seeks to promote your brand by creating high-quality and valuable content to inform, educate and delight an audience”
What are the types of Content marketing?
Marketing is a science now! Major brands like P&G , Pepsi, Coca-Cola are using content marketing techniques to build their brand image and increase their profitability. I’ll explain this science by highlighting types of Content (this is not an exhaustive list).
Organic Content
Paid media can’t turn a bad advertisement into creative content! According to Content Marketing Institute a majority (over 93%) of  B2B Marketers are using different content marketing techniques to increase their revenue. Organic content is one of the weapons in the content marketing tool kit, in fact it is a top driver for web traffic (trending).
So, what is an organic content?
“Organic content marketing strategy  involves a process of creating an authentic audience/followers for a brand  Naturally rather than artificially”

*Artificially gained audiences are  directly linked to paid marketing tools like linkedin-ads or other paid ads.
There is an ongoing discussion on types of organic content, but there is a consensus that organic content includes blog posts, articles on websites, E-newsletters and social media posts. A recently published CMI research reported that 79% of  all marketers in its database identified blogging as their most effective SEO enabling strategy. Meanwhile, 58% of the same group suggested that articles published on their website is key to providing solutions to their customers at the right moment.

Comments

Post a Comment

Popular posts from this blog

By -
Image
  कंप्यूटर सीखने का सही तरीका, जिससे बनेगा आपका करियर ✓ अपना मन बनायें। ✓ अकेले से बेहतर ग्रुप में सीखा जाता है। ✓ जब भी हो सके बहस करें अपने काम के बारे में। ✓ थोड़ा आराम करें। ✓ पूछने से न शर्माएं। ✓ आइडियाज ढूंढें। ✓ टाइम का सही इस्तेमाल करें। ✓ शक होने पर पूंछें। ✓ ध्यान से काम करें। ✓ ज़्यादा दिमाग पर टेंशन न लें। ✓ तय करें क्या करना है। ✓ अपना टाइम बांधें। ✓ तफरी भी ज़रूरी है। ✓ टुकड़ो में काम करने से बचें। ✓ हर चीज़ सीखने की कोशिश न करें वरना एक में भी परफेक्ट नहीं हो पाओगे। Follow me on Facebook, Twitter, Instagram @qasimraza #education #computercourses #qasimraza22 #freeclasses #training
Read more
By -
Image
Evolving together In today’s fragmented world, integrating marketing and communications is more than just a trend: it can be a matter of organisational survival. Communication Director MagazineIssue FocusMarketing Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals. Confronted by demanding yet distracted consumers on the one hand, and a fast-paced and volatile business environment on the other, marketing and communications professionals are hard pressed to steer consumer behaviour and effectively measure responses to campaign performance. As any experienced business leader knows, developing outstanding products and assembling a highly talented management team only gets you to the starting block. Ultimately, the race for business success hinges on persuading significant numbers of customers to select your company’s products or services over those of other businesses. The question then...
Read more