Qasim Raza

Public Relations You may have heard the term PR or public relations, but might not be quite sure what it means – and because it’s a term that is somewhat familiar, yet undefined, you feel it’s too late to ask its meaning! In short, public relations is the way organisations, companies and individuals communicate, in a targeted and strategic manner, with identified stakeholders. It is all about establishing and maintaining effective lines of communication to encourage understanding, acceptance and cooperation between an organisation and its stakeholders. Stakeholders are those who have a stake or interest in a particular organisation, those who influence or can influence the organisation as well as those affected by it. Your stakeholders can include employees, the general public, the media, shareholders, suppliers, local authority, government and designated public officials, neighbours, and the community in which the business operates. In order to communicate effectively and...

THE INTERSECTION OF SOCIAL MEDIA, PUBLIC RELATIONS & DIGITAL MARKETING It’s undeniable that the world is much different than even five years ago. Even over the course of the last year, major changes have affected the ways companies market to their audiences – from advertising on Instagram to Facebook and Google algorithm changes, staying on top of the trends is more crucial than ever. These changes have, for lack of a better word, forced companies to ensure their social media, public relations, and digital and content marketing strategies are integrated and working in-step together. Consumers are making all of their decisions about brands, services, companies and projects at the intersection of earned, owned and paid media. These decisions and opinions are constantly shared across all channels. Whether it’s via a review on Yelp, a quick post by a publication, or a complaint about a service or experience on Twitter, a company’s reputation has the opportunity to be dam...

  SEO strategy Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even more challenging with trends that change without a moment’s notice. Google is anamorphous search engine which is popular (and even notorious) for rolling out changes in its search algorithms pretty often. The year 2019 brought fresh updates from Google – some radical enough to ensure a swift departure from the usual SEO effortsused by professionals in the past. From the V’s (Video, Voice, and Vernacular) to the emphasis on local queries, Google is bringing a lot of changesas   perthe changing internet consumption.

SEO, SEM, SMO These three are not only for the well-established or big companies, but for the incubators, start-ups and SME’s as well. Online marketing is all about visibility and awareness. And these are used to optimise your business’ online presence. Following are the three ways through which your customers will find you: Someone already knows your company and is looking specifically for you Another person or company or website recommend someone, and he/she finds you by following a Your company is found through searching Most of us use the internet to search about various things and do not have any company’s or website’s name on the mind in particular. That is where your company needs to be because that is the thumb rule of marketing – “Be there, where your customers are.” So, let’s look at how SEO, SEM and SMO come into play in creating your brand image online. What is Search Engine Optimization (SEO) Definition by Google, the king of search engine, “Improvin...

SOCIAL MEDIA MARKETING The Backstory on Your Smart Guide to Social Media You might wonder: why launch this course now? There is certainly a lot of social media training course out there. But none are absolute in my opinion. Each gets the vision two decades in marketing & social media brings. And whole modules within the course are based on your questions. They are the struggles I hear each day surrounding social media. Everything from how to your expertise, cultivate relationships, and eventually become the local or industry go-to resource. Because here is the deal: More than the last decade as online marketing has evolved, the struggle to reach your target audience & truly communicate has always been put to the test. Nowadays, getting in front of your audience is more difficult than ever.its like a dream to get real followers on Instagram, recommendation on FB business page and so on twitter. So, there must be a tools which might work for you and save your time ...