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 SEO strategy

Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even more challenging with trends that change without a moment’s notice. Google is anamorphous search engine which is popular (and even notorious) for rolling out changes in its search algorithms pretty often. The year 2019 brought fresh updates from Google – some radical enough to ensure a swift departure from the usual SEO effortsused by professionals in the past. From the V’s (Video, Voice, and Vernacular) to the emphasis on local queries, Google is bringing a lot of changesas  perthe changing internet consumption.

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