Qasim Raza

Marketing content or content marketing? Every day I get to talk with clients about content. All sorts of content. How do you build a content strategy? How can we hire great content marketers? What tools should we use to streamline content creation and store it for reuse? There is a long list of topics we can talk about – but I start most conversations with a question: Do you want to focus on marketing content or content marketing? What? I can visualize their heads cocking to one side and looking at me like, “What do you mean, lady? It’s all content.” What do I mean by marketing content or content marketing? Content marketing is an approach to content creation that applies to a subset of ALL the content that marketing makes – i.e., marketing content. This graphic illustrates how content marketing fits within marketing content. (Clients can see all the topics we cover in the Content Marketing and Management Primer). Content Marketing within Marketing Content To be...

marketing, public relations, Business owners often hear different promotional buzzwords — marketing, advertising, public relations and branding — passed around when it comes to selling a service or product. Each of these facets has its own unique identity and will produce different results. Depending on what is being sold, the business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results. Marketing The action of promoting or selling products or services. This involves market research. Marketing involves anything from choosing the right location of the business, to knowing how much it costs to produce each product/service, deciding where to advertise and deciding who to advertise to. This also includes all marketing material, or “owned media,” such as brochures, websites and pamphlets. Think of someone named Brandon telling you, “I’m a wonderful fisherman.” Public relation...

PR Blogs Cision recently published a list of top PR & Marketing blogs which is timely, because having worked in both worlds for 11 years plus, I’ve seen the convergence accelerated by shifts in technology and consumer behaviors. In the list, Cision published an influence score to sort the blogs (TopRank’s Online Marketing Blog is sandwiched at #2 between Chris Brogan and Jason Falls) and it made me wonder about their influence when it comes to search. Most bloggers say they know what SEO is and some even profess to engage in SEO best practices, but I thought it would be interesting to do a simple analysis of the top 10 on the list to see what their referring organic keyword and inbound link profiles looked like. Arguably, if a blog is optimized, it will attract traffic through search with phrases that represent the topics the blogger wants to be known for. The blogs I looked at include: chrisbrogan.com toprankblog.com socialmediaexplorer.com blog.blisspr.com ...

PR Digital Marketing Why is online PR important in digital marketing? Public relations or PR, in a traditional sense, serves as a playground for large companies and corporations, with the biggest market players relying mostly on positive public image to make more sales.      Although the importance of traditional PR is not a secret, what is its role in the digital world? Why is online PR a necessity these days? Here are the most common reasons why online PR is a must for your digital marketing campaigns: A Fully Integrated Campaign Online PR should and can be a completely integrated campaign. You release the news, and let the industry websites and journalists know about it. Now, you can tell your fans using your site’s blog, social media, your mailing list, as well as other avenues for reaching a much bigger audience than ever. in particular, the use of social media can help prolong a great digital PR campaign to further maximize its impact. Promot...