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PR Blogs

Cision recently published a list of top PR & Marketing blogs which is timely, because having worked in both worlds for 11 years plus, I’ve seen the convergence accelerated by shifts in technology and consumer behaviors. In the list, Cision published an influence score to sort the blogs (TopRank’s Online Marketing Blog is sandwiched at #2 between Chris Brogan and Jason Falls) and it made me wonder about their influence when it comes to search.
Most bloggers say they know what SEO is and some even profess to engage in SEO best practices, but I thought it would be interesting to do a simple analysis of the top 10 on the list to see what their referring organic keyword and inbound link profiles looked like. Arguably, if a blog is optimized, it will attract traffic through search with phrases that represent the topics the blogger wants to be known for.
The blogs I looked at include:
chrisbrogan.com
toprankblog.com
socialmediaexplorer.com
blog.blisspr.com
blog.devongroup.com
socialfresh.com
briansolis.com
dannybrown.me
holtz.com/blog/
spinsucks.com
Both tools I used only allow a comparison of 5 at a time, so I’ll show the keyword traffic and inbound link comparisons for the top 1-5 and then 6-10 based on the Cision list. Unfortunately, the Google keyword tracking tool SEMRush does not handle sub-domains or sub-folders, so I could not report on all blogs from the top 10 list.

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