Qasim Raza

Where Communication Professionals see PR & Marketing Moving (infographic) When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image. But while those may be the end goals, the way you reach them is by telling stories. In fact, nearly 8 in 10 of your communication professional colleagues agree: Storytelling will be more important in the future of marketing and PR. According to 38 percent of the respondents to the 2018 JOTW Communications Survey from Frank Strong, “much more important.” (We also refer to content that tells stories as content with a character — check this blog post for tips on creating content with character.) Storytelling, content marketing and thought leadership all work together, and they work best when PR and marketing are in alignment and share priorities. We’ve outlined the steps to making the most of a classic PR tool...

Benefits of Digital Marketing In today’s competitive Digital world, your business really needs effective digital marketing services to grow and thrive. The best combination of creative ideas, technical skills, online marketing and sales practices can turn your website visitors into customers. 5 reasons why you need to look into Digital Marketing 1. Your Customers are online but they are not able to find you No business can survive for long if its presence is restricted to a four-walled store. Your potential customers might be looking for your business or a business like yours, but due to lack of the business visibility, there are good chances that they are not able to find you and switch to your competitors. If someone has an interest in your business, the first thing they’ll do is research online to get more information about the business. The customers make their decision based on your web presence (good search engine ranking), social media followers and positive rev...

CONTENT MARKETING The ‘land grab’ surrounding marketing communication services continues to hot up as  agencies  of all persuasions jockey for position around social media,  content marketing , Facebook advertising, SEO and other digital requirements. Understandably, clients are confused as to who they should go with, and for what  services . This is because an increasingly large grey area has developed, in which agencies from across the marcomms realm compete with similar offerings. Traditionally, the crossover between these disciplines was reasonably manageable, but not anymore.

CONTENT MARKETING BENEFITS The most crucial aspects for a successful business include online content marketing and search engine optimization. In order to ensure that the target audience notices your business and visits the same, it is important to use these two services. Without these services, it is like the business does not exist in the world. If your business does not have an online presence, it really does not have a presence at all. Understanding SEO and content marketing SEO or search engine optimization is a technique which accelerates the discovery of a business by using keywords which are entered by potential customers on the search engine. These keywords help the consumers find the right businesses and offer an improved website traffic to the website. Content marketing includes a number of activities where optimized content is promoted so as to increase the traffic for a business website. This content is used to add value to the online listing of the bu...

CONTENT MARKETING DIGIPLANET CONTENT MARKETING CAN BE TOUGH – FROM RESEARCHING YOUR AUDIENCE THROUGH TO EXECUTING A CAMPAIGN ACROSS MULTIPLE MEDIUMS AND DEVICES, THERE’S A LOT FOR THE DIGITAL MARKETER TO COVER. OFTEN IT COMES BACK TO REALLY UNDERSTANDING WHAT CONTENT MARKETING CAN BRING TO YOUR BUSINESS, WHO YOUR AUDIENCE IS AND WHAT’S MOST LIKELY TO RESONATE WITH THEM, AND WHAT IT IS YOU NEED TO ACHIEVE AS A BUSINESS FROM YOUR CONTENT MARKETING. A STRONG CONTENT MARKETING CAMPAIGN IS IMPORTANT FOR EVERY BUSINESS AND WEBSITE, REGARDLESS OF INDUSTRY. PRODUCING GREAT CONTENT IS NOT ONLY USEFUL FOR SEO, BUT ALSO HELPS WITH BRAND BUILDING AND IS THE SUBSTANCE OF ANY SOCIAL MEDIA MARKETING CAMPAIGN. MANY COMPANIES STRUGGLE WITH CONTENT CREATION. AS AN SEO AND CONTENT MARKETING FIRM, PBJ MARKETING KNOWS THAT FULL SERVICE CONTENT MARKETING IS ABOUT MUCH MORE THAN JUST CHURNING OUT THE CONTENT ITSELF. WE DIVIDE OUR CONTENT MARKETING SERVICES INTO A THREE PHASE APPROACH TO NOT...