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CONTENT MARKETING

The ‘land grab’ surrounding marketing communication services continues to hot up as agencies of all persuasions jockey for position around social media, content marketing, Facebook advertising, SEO and other digital requirements.
Understandably, clients are confused as to who they should go with, and for what services. This is because an increasingly large grey area has developed, in which agencies from across the marcomms realm compete with similar offerings.
Traditionally, the crossover between these disciplines was reasonably manageable, but not anymore.

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